Tracy Corrigan, FT.com

Name: Tracy Corrigan

Job title: Editor of FT.com

How long have you been in this role? Nine months.

How much of your working day is based in the office? Almost all.

What does it entail? Overseeing the editorial content of FT.com, developing new features and liaising with colleagues on the commercial side of the business.

What inspires you to come to work each day? I'm still learning a lot. It's very exciting. And I enjoy having a job where there are longer term projects, after years of daily deadlines.

How did you enter the industry? My first job was as a financial journalist on a trade magazine. I've been a newswire reporter, a foreign correspondent, a columnist and a news editor.

Do you feel that the industry is equally fair to men and women? In the past 10 years women have become much better represented and they are now getting senior jobs, which is great.

But I think it can be a tough industry for both men and women. The big reporting jobs on any national newspaper, for example, are extremely challenging.

How has journalism changed since you started? Financial journalism has become much more competitive. Journalists have to work much harder to break stories - partly because there is much more publicly available information.

Intelligent analysis has become even more valuable, and that is still in relatively short supply.

What's the biggest challenge of publishing online? Producing the best quality news and analysis under tight deadlines with limited resources.

What can web journalism achieve that print journalism can't? A depth and breadth of coverage of a particular sector or subject, which is impossible in a single edition of a newspaper.

When we hit a big running story hard online, combining news reporting, background material, graphics and comment and analysis, the impact is very powerful.

What would make online journalism even better? Technology that never fails and unlimited resources.

Will paid content be the future for web publishers? Most web publishers will charge for content if they can. Subscription is a more stable revenue base than advertising, which makes it particularly attractive for print publishers exposed to the advertising cycle. But advertising will remain an important source of revenue, even for subscription sites.

Publishers will continue to find it difficult to charge for content which is viewed as generic.

FT.com has a strong brand and a broad general audience, but also carries a great deal of valuable specialist material and highly respected analysis. Like the newspaper, it is a work tool for many people, which makes it easier to persuade people to pay for it.

How much content is unique to the FT.com website? Much of the content that is published on the web first is later picked up by the paper; and the web site picks up all the newspaper content from all four editions, so there is a great deal of cross-fertilisation.

On FT.com, we cover the important news of the day online in a timely manner, and we aim to provide additional comment and analysis on the biggest stories. We are very good at pulling together special reports which package news, analysis and columns, as well as online-only content such as diaries, discussions and so on.

Any top tips for new journalists? Your story may not hold. Once you've nailed it down, get it on the web or in the paper.

Which web sites do you use the most? Apart from FT.com, New York Times and Ocado. I haven't set foot in a supermarket for several years.

Do you still buy newspapers? Yes, but I spend less time reading them and more time online.

How will new media influence the future of news provision? It depends on the organisation. We have a global network of reporters and we have news desks in Hong Kong, London and New York.

The web site fits relatively comfortably within our existing news operation. It is going to be more difficult for smaller operations to eke out scarce resources.

FT.com: http://www.ft.com

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