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E-commerce is an increasingly viable revenue option for publishers, heard delegates at the Digital Media Europe conference in London today, and there are three key 'waves' to making it work
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Featured story'10 trends that news organisations should not be following'
Nicolas Becquet, journalist, L'Echo
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From page views to social shares and audience engagement, how do you know when you're doing something right? And what metrics are useful in what situations?
We speak to:
- Mathew Horsman, director, Mediatique
- Tony Haile, chief executive, Chartbeat
- Stijn Debrouweres, analytics expert, previously of the Tow Center and the Guardian
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