SEO for journalists: a practical guide to getting your work found

This one-day course guides you through Search Engine Optimisaton (SEO), enabling you to ensure your journalism is found online.

Course tutors: Adam Tinworth
Dates: 27 June 2013

Time: 10.00-17.00
Venue: TBC
Number of places: 10
Cost: £200 (+£40 VAT)

Base concepts - understanding what SEO is about and how search engines operate

• What is Google looking for?
• The idea of "signals"
• The role of links and "meaning neighbourhoods"
• Why SEO is always changing - and how to cope.
• The role of social sharing

Keywords and ranking - a practical guide to producing optimised copy

• How to identify relevant keywords - and use them
• Writing headlines and snippets for search
• Pictures in search
• Intelligent linking

Negative factors in SEO - how not to destroy your search success

• Repeated/poor content
• Site speed
• Over-optimisation
• Poor keyword choice
• Isolated content
• Recency

About Adam Tinworth

Adam Tinworth has more than five years' experience in training journalists in social media, SEO and digital journalism.

A journalist for 20 years and a blogger for 10, Adam now works as a consultant and trainer in digital journalism, social media and content strategy.

He is a visiting lecturer at City University on the journalism MA course.

Testimonials

"I found that Adam Tinworth gave excellent tips that were focussed on the specific needs of the company I currently work for as well as helping me understand how Google decides what is 'high quality content'." Natasha Gunn

"Good SEO is essential to journalism, and will be ever more so as the industry goes digital. Journalists can't afford to not know about this." Jane Wild

"Very good teacher, friendly. He broke down complicated material in a simple manner." Jason McGee-Abe