Digital Trend Day

Effective Mobile Business

In cooperation with INMA

20 May 2008
Amsterdam, The Netherlands
Language(s): English

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Download HOTEL_RESERVATION_FORM.doc (79 kb)

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Effective Mobile Business

This year's Digital Trend Day focuses exclusively on mobile business and revenue models for newspapers. During this one day conference, our speakers will explore effective opportunities for boosting your mobile business:

- Trends in the mobile market
- Mobile innovation and improved business practice
- Strategies for successful mobile advertising

Take the opportunity and update yourself on mobile services and network with colleagues.

Preliminary programme
Mobile experts Dr. Stig Nordqvist, IFRA Digital Media Research Director, and Mark Challinor, INMA European Board member, will be your chairmen and guide you through the day's programme.

Confirmed speakers:
- Cars.com, Sharon Knitter, Senior Director of Consumer Products
- Dagens Nyheter, Johan Brandt, Director Mobile DN
- Ericsson SN, Henrik Pålsson, VP & Head of Consumer Lab
- Google, Anat S. Amir, Senior Mobile Marketing Manager
- IFRA Sweden, Kristina Bürén, Business Development Manager

Panel discussion
Newspaper publishers and mobile operators get together and talk about the future of mobile services overviewing content and business models. This highly interesting panel discussion will show how to go beyond challenges and work together toward win-win solutions. Following speakers will participate:

- Deutsche Telekom, Dr. Stefan Volck, Vice President Content Sourcing and Media Cooperation
- Teliasonera, Indra Åsander, Senior VP & Head of Product Management
- Verdens Gang, Morten Holst, Head of mobile
- WELT GRUPPE/Berliner Morgen Post (Axel Springer), Ulrich Lingnau, CEO

Conference specials:

Pre-conference welcome cocktail
Monday, 19 May, 19.00

Post-conference IFRA workshop on mobile services
Selected vendors show their solutions for successful
implementation of mobile services in your company
Wednesday, 21 May, 9.00 - 15.00

Digital Trend Day is kindly sponsored by:

Media Partner:

Official Publication:

Mobile double:
IFRA Workshop on Mobile Services
21 May, Amsterdam

Book Digital Trend Day 2008 and register for the workshop on mobile services on the day after for only EUR 99 + VAT more! The post-conference workshop on Mobile Services gives you the chance to meet with key vendors that offer mobile solutions dedicated to the news publishing industry. To register for the workshop, click link below. To register for the Digital Trend Day 2008 conference, click one of the flags above.

> Register for workshop "Mobile Services"

Fees / Prix / Preise

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