Social media: how to use journalism's hottest new tools

A practical one-day course giving many tips on how to effectively use the main social media tools - Facebook and Twitter - to bring in new stories, new audiences/readers and even new clients.

The course is aimed at journalists with a basic understanding, perhaps personally, of using social media but who want to learn how to use the tools to benefit them professionally.

***We are not currently accepting bookings for this course - if you are interested in attending in future or in running this course in-house then please contact Ed Martin at ed at journalism.co.uk or by calling 01273 384 293***

Course tutor: Justin Kings (read our Meet the Trainer feature)

Date: TBC
Time: 10.00-17.00
Venue: Royal Society of Medicine, London W1
Number of places: 8 maximum
Cost: £320 (+£56 VAT) including lunch

Social media has the power to benefit journalists enormously but how do you harness its potential?

This is a course that will answer your questions about how to use Facebook and Twitter effectively in the news room, introduce you to other social media tools, and give you:

The knowledge to be able use social media tools to make new contacts.
An understanding of how to use the tools to generate story leads.
Ideas of how to use social media to attract a new audience / readership and make your existing one love you even more!
An understanding of the ethical issues for journalists using social media.

It will cover key techniques for:

Considering your strategy for using social media in news.
Using Facebook and Twitter to build a relationship with your audience / readership.
Finding hard to reach contacts using social media.
Marketing yourself and your work to the audience / readership – and potential employers.
Breaking stories using social media.
Effectively using audio, pictures and sound in social media news coverage.
Encouraging valuable user generated content, including comments.
Successfully moderating feedback from the audience/readers.
Building social media into your coverage of big stories.

The course will be supported by notes packed with practical tips and bookmarks for suggested reading.

About Justin Kings

Justin Kings has 20 years' experience in broadcast journalism.

Previously, he was in charge of news for the UK's largest commercial radio group, GCap Media and he spent a number of years as news editor at London’s Capital Radio.

Justin was head of news and programmes at BBC London 94.9, based in a tri-media news room.

He now runs his own media consultancy.

This year Justin has taught master classes to European broadcast journalists on how best to use social media in their work and now Justin brings his experience to London, courtesy of Journalism.co.uk.