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Your social media toolboxThis short course is aimed at journalists, editors, writers and producers who are looking for creative inspiration using a range of different social media tools in journalism.
Course tutor: Sue Llewellyn
Date: 11 June 2013
Time: 6.30pm to 8.30pm
Friends Meeting House, Euston, NW1 2BJ
Number of places: 10
Cost: £95 (+VAT)
You will need to bring your own laptop to take part in this course
What does the course cover?
An overview of the social media landscape and potential pitfalls
The psychology of engagement, why people click like and share
Your social media toolbox – a review of some of the tools available including Google, Twitter, Facebook, YouTube, Delicious, Reddit, Tumblr, Pinterest, Flickr, Instagram and many more
Case studies for how others are using social media to engage audiences
Creative tips and ideas for how you could use them
What will you learn from the course?
A clear understanding of what works and what doesn't in social media
How to use social media in creative and engaging ways
Where to get ideas and create great content
How to develop and implement an effective social strategy
About Sue LlewellynSue is a former BBC journalist who spent 15 years in the TV newsroom as a producer and reporter. For the past four years she has been delivering board level digital strategy and social media training across the BBC, RTE, the Foreign and Commonwealth Office, Immediate Media Group and many others.
Sue has trained literally hundreds of journalists, including many of the top names in British broadcasting, and her popular courses are widely regarded as being 'inspirational' and super useful.
Testimonials"Sue trained a large number of BBC journalists on Twitter and how to use it as a news tool. Her courses were universally regarded as invaluable, interesting and fun."
"I would really recommend this course to anyone who wants to understand the nitty gritty of the social media world and how to use it to their/their business advantage. There are a lot of tricks and tools out there that you don't know about!" Sophie Todaro,
"Sue combines a strong understanding of journalism with a deep knowledge of developing social media. And she is a delight to deal with," Kevin Bakhurst, editor, BBC News channel
"Sue is a very effective and enthusiastic speaker who knows how to adapt her presentations to the needs of different audiences. She is an expert on all aspects of social media and knowledgeable about trends in broadcast journalism.
"Sue's experience as a trainer and her background in TV enable her to illustrate her talks with examples drawn from real life and to suggest pragmatic solutions. She can talk the talk and walk the walk," Mike Mullane, head of news, sport and new media, EBU
'I found this a well-informed and up-to-date look at how social media are being used in the media business, given by an experienced and knowledgeable tutor. Case studies were very useful. An ideal introduction to best practice in social media.' Jane Wild, Journalism.co.uk trainer
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