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Shiny Media launches TV channels

Posted: 18/09/07 By: Laura Oliver

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Shiny Media will step up its video blog content after announcing a deal with ROO Media to launch three online TV channels.

Shiny's TechDigest and women's technology blog ShinyShiny, along with fashion-focused CatWalkQueen will be the first of its blogs to receive the TV treatment, with channels featuring news, reviews and interviews created by Shiny Media's in-house production team alongside video content from ROO.

Shiny Fashion TV, linked to the site's CatWalkQueen and Shoewawa.com blogs, will be sponsored by LG Mobile.

The company plans to launch similar ad campaigns for its lifestyle and technology channels.

ShinyTV

Shiny Media hopes to soon extend the service across its network of 40 blogs, which currently use YouTube to host most of their video content.

"For years we've been asked why many of our sites are .tv rather .com - it's only recently people have begun to share our vision for online video as the future of blogging," said Chris Price, managing director of Shiny Media.

He added that the channels will be "more like on-demand TV than video streaming."

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