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AOP: Telegraph wins top AOP award

Posted: 04/10/07 By: Laura Oliver

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The Telegraph Media Group scooped the top award at last night's Association of Online Publishers awards.

The Telegraph, which had been shortlisted for 11 awards including four nominations for My Telegraph, was crowned online consumer publisher of the year, beating off competition from The Guardian, The Sun and Emap.

Overall, nine of the 16 prizes up for grabs last night were won by the digital wings of newspaper groups.

The judging panel praised the Telegraph, saying it had lead the way, over the last 12-months, with 'the bravest attempt yet to re-engineer its complete organisation, a restructuring which reflects the importance of its online offering.'

It was also a good night for Trinity Mirror's GazetteLive website, which took both the online consumer website of the year award and the title of best online community.

The site, which was named regional website of the year in industry awards in June, was described by judges as a 'new benchmark for local news sites' and 'a great example of how to make local news real, with relevant interactivity'.

Of the 16 awards up for grabs, The Guardian walked away with three with its weekly Islamophonic programme named as best podcast.

GNM also claimed the innovation prize for Secondfest, a film and music festival in virtual world SecondLife, and best digital creativity prize for its Amis on Blair feature - a multimedia project looking at Tony Blair's last days as Prime minister.

Sun Online won best use of video, pipping Sky to the post, and the design award, while FT.com was named best consumer editorial team.

A full list of the awards, which received a record 320 entries this year, can be found below. The winners of each are highlighted.

Launch

Motors.co.uk  Associated Northcliffe Digital
BBC Good Food  BBC
Channel 4oD  Channel 4
Stylefinder.com  Conde Nast Interactive
Monkey   Dennis Publishing
Heatworld.com  Emap
InStyle Website  IPC Media
My Telegraph  Telegraph Media Group

Editorial team – Business

silicon.com  CNET Networks UK
ZDNet.co.uk  CNET Networks UK
EVENTS:review  EVENTS:review
Financial News Online E Financial News
IFAOnline  Incisive Media
XPertHR   Reed Business Information

Editorial Team – Consumer

FT.com   Financial Times
Manchester Evening News M.E.N. Media
Telegraph.co.uk  Telegraph Media Group
The First Post  First Post News Group Ltd
Gazettelive.co.uk  Trinity Mirror

Design and Usability

Get Cooking from BBC Food BBC
Propertyweek.com CMPi Ltd
Brand Republic  Haymarket Publishing
ITWeek.co.uk  Incisive Media
The Sun Online  News Group Newspapers
My Telegraph  Telegraph Media Group

Online Advertising Sales Team

Channel 4
Building   CMPi Ltd
Conde Nast Interactive
Guardian News & Media Digital Sales Team
Yachting and Boating World IPC Media
Sift Media

Innovation

The Nigel Green Recruit Northcliffe Media Ltd & Associated Northcliffe Digital
CDX   BBC with Preloaded
SearchMedica  CMPMedica
Secondfest Festival Guardian Unlimited
Talk To Frank  Microsoft Digital Advertising Solutions (MSN Messenger Bot)
My Telegraph  Telegraph Media Group

Cross-media project

BBC Sport Ashes Coverage 2006/07 BBC
Play it Again    BBC
Lost Experience    Channel 4
The BAE Files    Guardian News & Media
Insider Business Club   Incisive Media
The Budget    Telegraph Media Group
The Best of MBA in association with IBM Times Media
Gazette Communities   Trinity Mirror

Commercial Partnership

Monkey & Wilkinson Sword Dennis Publishing
Emap & Universal McCann Xbox 360 Emap
Future of Food Guardian Unlimited
Mercedes-Benz E-Class: 2000 refinements in 2000 miles Microsoft

Use of video

Get Cooking from BBC Food  BBC
Zurich House of the Future Guardian Unlimited
The Sun Online    News Group Newspapers
Sky News    BSkyB
The Business Show   Telegraph Media Group
VideoJug    VideoJug

Podcast

Ouch Podcast    BBC
Islamophonic    Guardian News & Media
Haycasts    Guardian News & Media
Manchester Music Speaks  Photolink Creative Group
New Scientist Podcast   Reed Business Information
Spector Tapes    Telegraph Media Group
The Lawyer Podcast   Centaur Communications
Imagine - media for animation professionals Wildfire Communications

Digital creativity

New Britain    Financial Times
Amis on Blair    Guardian News & Media
Young Professional from Accountancy Age Incisive Media
NME.COM Glastonbury    IPC Media
Telegraph PM    Telegraph Media Group

Online Community

Military Modelling   Magicalia
My Sun     News Group Newspapers
Runnersworld.co.uk   Natmag Rodale Ltd.
My Telegraph    Telegraph Media Group
Southport Communities   Trinity Mirror
Gazette Communities   Trinity Mirror

Website – business

Building Design    CMPi
ZDNet.co.uk    CNET Networks UK
Brand Republic    Haymarket Publishing
XpertHR    Reed Business Information
Personnel Today.com   Reed Business Information
WARC.com    World Advertising Research Center

Website - consumer

BBC News Business BBC News
marieclaire.co.uk   IPC Media
runnersworld.co.uk   Natmag Rodale Ltd.
New Scientist    Reed Business Information
Telegraph.co.uk    Telegraph Media Group
gazettelive.co.uk   Trinity Mirror

Online publisher – business

CNET Networks UK
E-consultancy
Incisive Media
PharmiWeb Solutions
Reed Business Information

Online publisher – consumer

CNET Networks UK
Emap Performance Division
Guardian Unlimited
Sun Online News Group Newspapers
Telegraph.co.uk
Gazette Media Company Trinity Mirror

Got a story? Email our news team: Laura Oliver; Judith Townend or telephone +44 (0)1273 384290. You can also follow us on Twitter: @journalismnews / @LauraOliver / @JTownend.