Train the trainer

Many journalists recognise that offering training courses can be a useful way to boost income and raise profile, with courses on everything from media training to PR writing skills to courses on new skills for other journalists.

Running a training course isn't just a case of standing up and talking at a few slides, however. This one-day workshop introduces you to the skills necessary to design, run and assess training courses.

Book nowTutor: Steve Bustin
5 April 2013
Time: 10am-4.30pm
Venue: Friends Meeting House, Euston, NW1 2BJ
Number of places: 10 max
Cost: £185 (+VAT)

The day will be split into two sessions. The morning session will look at the theory and practice of providing a supportive and inspiring learning experience:
  • Setting objectives and expectations
  • Building a rapport and getting 'buy-in' from delegates
  • Understanding your role as a trainer
  • Understanding the different ways people learn
  • Using questions and feedback to aid learning
  • Using exercises and group work to aid learning
  • How to check delegates have learned what you want them to learn.
The afternoon session will look at the practicalities of running a training course or workshop:
  • Planning and structuring a training course
  • Using visual aids and A/V equipment, handouts and workbooks
  • Making training interactive, not a lecture
  • Avoiding death by Powerpoint
  • Dealing with very loud or very quiet delegates
  • Maintaining energy and attention
  • The importance of getting honest feedback on your training course and on your 'performance' as a trainer.
By the end of the day you will:
  • Be able to design and run a training course
  • Understand the different ways of learning and the need to cater to all of them
  • Know how to use a range of training tools to keep courses engaging and effective
  • Know how to use your skills to be an effective trainer who is in demand.
The course is run by experienced trainer and freelance journalist Steve Bustin.

Steve Bustin

About Steve Bustin

Steve Bustin has been a freelance journalist for 10 years, following seven years at the BBC.

Alongside his writing work, Steve runs a successful PR consultancy and training business (and keeps his editors happy) and has even performed as a stand-up comic.

Steve runs courses including media training, PR skills for SMEs and presentation skills for a range of businesses and other organisations including University of Brighton, The Workers' Educational Association, various government agencies and a number of charities and campaign groups.
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