Gamekeeper turned poacher? Developing PR skills

This course is part of a series of evening courses for freelance journalists to learn and improve business skills that are an increasingly important part of life as a freelancer. You can book a single evening training session or the four-week course. Details below.

A course for freelance journalists who would like to look at creating an additional revenue stream by offering PR services.


Book nowCourse tutor: Steve Bustin
Date: 29 January
Time: 18:00-21:00
Venue: Friends Meeting House, Euston, NW1 2BJ
Number of places: 10 max
Cost: £95 (+£19 VAT)
Four-week course: £300 (save £80) (+£60 VAT)

A lot of freelance journalists are turning their skills to PR, either alongside their writing work or as a source of income when commissions are thin on the ground.

This session looks at what is involved in offering PR services from finding clients, understanding the types of work they’ll be prepared to buy and knowing the tools most PRs use, to adapting your writing to the press release format, managing potential conflicts of interest with editors and seeing the media world through different eyes. We’ll also discuss whether you should undertake PR in the same sector you write about.

By the end of the session you will:

  • Know how to use your journalism skills to undertake PR work
  • Be able to market your PR skills effectively using your journalism reputation
  • Know how to price your PR services to maximise income
  • Be able to balance the differing demands of PR and journalism

This course is part of a four-week evening course for freelance journalists looking to expand their skills and services. It can be booked as an individual evening course or you can book the series - and save £80.

This series of four courses offers:

Steve Bustin

About Steve Bustin

Steve Bustin has been a freelance journalist for 10 years, following 7 years at the BBC.

Alongside his writing work, Steve runs a successful PR consultancy and training business (and keeps his editors happy) and has even performed as a stand-up comic.

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