Words are the tools of the trade for both journalists and copywriters. You still have to write economically and to a deadline, but writing journalistic copy is like building a home to live in, while copywriting is like building a house to sell.
This course will highlight the key differences between writing journalistic copy and marketing copy, with an overview of the basics of marketing.
Led by Jackie Barrie, who has more than 30 years experience in commercial copywriting, the course is highly interactive, with plenty of hands-on practice and feedback.
Delegates will gain a thorough understanding of copywriting for different formats, such as websites, ads, newsletters and sales letters, as well as how to find copywriting clients – and get paid.
The course will cover:
- Traditional marketing theory and useful marketing acronyms
- 12 point checklist for marketing communications
- 28 'power' words for headlines
- 25 copywriting tips, tricks and techniques
- Charity copywriting v commercial copywriting (B2B and B2C)
- What web copywriters need to know about search engine optimisation (SEO)
Open to all abilities.
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For more details, please contact us. See terms and conditions here.
See more courses at journalism.co.uk/courses.
About Jackie BarrieJackie has worked as a copywriter for more than 30 years, both in-house and freelance.
A trained journalist, she has run training courses across the UK and Europe, for clients ranging from corporates and marketing teams to small businesses and aspiring copywriters.
Jackie has also published books on marketing, networking and writing for the web.
Testimonials"Very knowledgeable presentation and feedback from Jackie. Her insights into how to deal with clients on a practical level were particularly useful for me." Kath Farrell, Kath Farrell Editorial Services.
"Very Impressive. Clearly very experienced and explained her knowledge very well." Catherine Smith, freelance.
"Very knowledgeable and experienced – good mix of lecturing and exercises." Piper Terrett, freelance journalist