Wondering how you can improve your social media offering? Want to attract more attention and increase engagement? Then this course is for you.

Led by former BBC reporter Sue Llewellyn, this three-hour course is designed to help you understand what works (and what doesn’t) in social media.

It will show you what makes people click and share, help you to think creatively about generating content your audiences will really want to engage with, and teach you how to get your content strategy buzzing. 

At the end of this course you will:
  • Understand what motivates social sharing and what makes great, clickable content
  • Know how to improve the shareability and discoverability of your existing content
  • Be able to generate great new ideas and come away brimming with inspiration
Who is this course for? This course is perfect for anyone who wants to be able to generate story ideas, find new media angles, and create engaging social media content. It is aimed at journalists, writers, programme-makers, PRs and comms teams.

What do I need to bring?  You’ll need a laptop/tablet/notebook and will be asked to do a (very short) bit of homework to bring with you on the day.

Getting there

The nearest Tube station to MSN UK is Victoria, on the Victoria, Circle and District lines.



About Sue Llewellyn

Sue Llewellyn Sue is a former BBC journalist who spent 15 years in the TV newsroom as a producer and reporter. Over the last five years  she has delivered board-level digital strategy and social media training across the BBC, RTÉ News, the Foreign and Commonwealth Office, Immediate Media Group and many others.

To date Sue has trained over 4,000 journalists, programme makers, PRs, editors and executives – including many of the top names in British broadcasting.  She is also a regular speaker at conferences in the UK and Europe on how journalists and newsrooms use social media.

Find her on Twitter @suellewellyn