Led by former BBC journalist Sue Llewellyn, this three-hour course is designed to help you understand what works (and what doesn’t) in social media.
It will show you what makes people click and share, help you to think creatively about generating content your audiences will really want to engage with, and teach you how to get your content strategy buzzing.
Course descriptionThis one-day course is designed to get you thinking creatively about generating content your audiences will really want to engage with.
Aimed at journalists, writers, programme-makers, PRs and comms teams, the course is perfect for anyone who wants to be able to generate story ideas, find new media angles, and create engaging social media content.
Delegates will need a laptop/tablet/notebook and will be asked to do a (very short) bit of homework to bring on the day.
The course will cover:
- What motivates social sharing and what makes great, clickable content
- How to improve the shareability and discoverability of your existing content
- How to generate great new ideas and come away brimming with inspiration
For more details, please contact us. See terms and conditions here.
See more courses at journalism.co.uk/courses.
Getting thereThe nearest Tube station to MSN UK is Victoria, on the Victoria, Circle and District lines.
About Sue LlewellynSue is a former BBC reporter and producer with more than 15 years experience as a journalist in the TV newsroom.
Since leaving the BBC six years ago, she has worked with leadership teams to create top level digital strategy and bespoke social media training for a wide range of clients including BBC News, BBC Radio, The Financial Times, RTÉ, Foreign and Commonwealth Office, Team GB, British Council, BBC Academy, Immediate Media group and many others.
To date she has personally trained over 4000 journalists, programme makers, PRs, editors and executives including many of the top names in British broadcasting. She is also a regular speaker at conferences in the UK and Europe on how journalists and newsrooms use social media.
Find her on Twitter @suellewellyn