The first part of this two-day course offers an ideal introduction to financial journalism, giving you the skills and tools to confidently report on the performance of companies you cover.

Using a range of examples, tools and exercises, it will show you how to use financial data to tell compelling stories.

Learn how to spend 10 minutes reporting the numbers and enrich every story you write.

The second day of the course looks at financial journalism at an intermediate level. Financial journalism (intermediate) offers a deeper and wider take on financials, providing delegates with the tools and know-how to probe company accounts in ways that will really be valuable for readers.

Intermediate begins with a quick-fire recap of the basics of financial reporting, before quickly moving on to introduce more sophisticated concepts via a series of practical exercises.

What will I learn by the end of the course?
  • Know the difference between a balance sheet and a profit and loss account
  • Understand the warning signs that suggest a company might be in trouble
  • Understand how to recognise a company that's performing well
  • Know how to diagnose which bits of a large business are under-performing
  • Know the types of information that public, private and other types of company have to disclose, and what they can keep secret
  • Have access to a range of tools that allow you to plan and manage the way you report on company financials
  • Know how to use financial data to enrich the vast majority of interviews, features and analysis pieces
  • Understand how decision-making occurs inside boardrooms
  • Feel more confident about writing up corporate financial results on deadline
  • How to analyse company performance in a way that prepares you for in-depth interviews with CEOs, industry insiders and well-informed sources
  • How to move beyond the P&L to build a more nuanced picture by analysing balance sheets and cashflow statements
  • How to start comparing the performance of individual business units and companies with their peers across sectors and industries
  • How to better understand the often complex ways in which large companies attempt to balance competing financial priorities (including the demands of shareholders and the need for investment to sustain the business in the long-term)
This combined, two-day course can be booked at the discounted rate of £350 (including VAT).

About Peter Kirwan

Peter Kirwan Peter has been a business journalist for 20 years, having written for the the Guardian, Wired, Media Briefing and Press Gazette, where he wrote the Media Money blog between 2007 and 2011.

He also spent four years working at Computing, the trade weekly for IT professionals, as editor and later as publisher.

Over the years he has been on the receiving end of sufficient reaction to know that few things animate our leaders more than informed analysis of their financial dealings and performance.