Feeling reasonably comfortable with the basics of financial analysis, but want to take your knowledge to the next level?

Financial journalism: Intermediate, a day-long training module, builds on the contents of financial journalism (the basics). It offers a deeper and wider take on financials, providing delegates with the tools and know-how to probe company accounts in ways that really add value for readers.

Financial journalism: Intermediate begins with a quick-fire recap of the basics of financial reporting, before quickly moving on to introduce more sophisticated concepts via a series of practical exercises.

Delegates will be expected to work on a series of exercises. At the very least, this will require a basic familiarity with reading and analysing company accounts.

If you have any doubts about whether this module is right for you (or your employees), please get in touch. We'll happily talk you through the course in more detail.

This course is available with a discount if booked as part of a two-day course alongside financial journalism (the basics). For more information please contact us.

What will the course cover?
  • The basics – P&L, balance sheets, the corporate lifecycle, tools of the trade
  • Costs – Costs on the P&L, capex and opex, exceptional items, staff costs and cost-cutting
  • Depreciation, amortisation and impairment – What's the difference? How do these concepts work in practice?
  • Accounting standards: jargon buster
  • Equity: the investor's perspective – growth, income and value, earning per share, dividends, share buy-backs, ROIC, ROE, ROCE
  • Debt: the bank's perspective – sources of debt: loans and bonds, risk and interest rates, financing costs, covenants
  • Valuation – price/earnings ratio, multiples, market capitalisation, enterprise value
  • Understanding start-ups and high growth companies – including key characteristics of high growth companies and analysing start-ups
  • How to analyse large companies – comparing industries, sectors and lines of business
  • Crisis – boardroom splits and active investors, going private, when banks become shareholders, liquidation, administration and receivership
What will I learn by the end of the course?
  • How to analyse company performance in a way that prepares you for in-depth interviews with CEOs, industry insiders and well-informed sources
  • How to move beyond the P&L to build a more nuanced picture by analysing balance sheets and cashflow statements
  • How to start comparing the performance of individual business units and companies with their peers across sectors and industries
  • How to better understand the often complex ways in which large companies attempt to balance competing financial priorities (including the demands of shareholders and the need for investment to sustain the business in the long-term)

What do I need to bring?

  • A laptop and calculator. You will also need a Google Drive account for sharing documents.
Getting there

The nearest Tube station to The Bridge is London Bridge station, on the Jubilee, and Northern lines.



About Peter Kirwan

Peter Kirwan Peter has been a business journalist for 20 years, having written for the the Guardian, Wired, Media Briefing and Press Gazette, where he wrote the Media Money blog between 2007 and 2011.

He also spent four years working at Computing, the trade weekly for IT professionals, as editor and later as publisher.

Over the years he has been on the receiving end of sufficient reaction to know that few things animate our leaders more than informed analysis of their financial dealings and performance.