Traditional print journalism is in decline and internet readership is on the rise – so knowing how to get a piece up online looking perfect and attracting optimum attention through search engines is a must for any production journalist.
This introductory course will look at how existing sub-editors can adapt the skills they already have to an online environment. The emphasis is on building confidence, so that by the end of the day, participants will have a comprehensive understanding of what is required when subbing for the web and feel confident in dealing with online copy.
There is a strong practical element to the day, with opportunities to try out what you have learnt and receive immediate feedback.
This one-day intensive course will cover:
- Adapting and marketing the skills you already have
- Building confidence in handling web stories
- The principal differences between subbing for print and subbing for websites
- Content management systems (CMS), and how they work (although please note we will not be teaching any particular program as software will vary between workplaces)
- Search engine optimisation techniques (SEO) – how to attract traffic and make sure readers find your stories easily
- Best practice for hyperlinking
- How to tag your story and enter other metadata
- How to write web-friendly headlines – writing heads for the web requires different skills and different thinking to writing for print
- Creating a story as part of a well-presented online package
- The legal pitfalls to avoid – brush up on your media law for a digital age
You will need to bring a laptop to attend this course.
About Jane WildJane Wild works in production at the Financial Times, subbing for the paper and website. Previously, she had roles as a sub and as online chief sub at The Times, where she helped in the integration of the newsroom (merging the online and paper operations), training subs how to treat and publish online copy.
About Emmanuelle SmithEmmanuelle Smith is online production journalist at the Financial Times and also edits FT Lexicon, an online glossary of financial terms. Previously, she was a production journalist at the FT for three years, subbing for the paper and the website. She is a qualified teacher.
Testimonials"A very worthwhile course, taught by two online journalists who know what they're talking about." Helen Bird, editor
"It has definitely expanded my knowledge and increased confidence." Kate Mitchell, freelance sub-editor
"A course for journalists designed and presented by journalists - it's a win win." William Trevethick, senior night production sub-editor
"It was a very good overview of online editing and page layout. Lots of good tips." Clelia Oziel, freelance sub-editor
"The course was very well balanced and the tutor was fantastic." Dana Gornitzki, freelance sub-editor.
"A very useful and informal way into the world of online sub-editing." Stephen Furlong, sub-editor.
"The tutors provided a comprehensive and informative overview of the essentials of online subbing and took the time to answer our many questions. I now feel better equipped to enter the world of online subbing." Catherine Gin, freelance sub-editor.
"I'd recommend doing this course purely because it is taught by two people who work in newspaper and online disciplines for a living and therefore really speak with authority." Deborah Shrewsbury, freelance journalist