This course is fully-updated for the latest Google changes, including the lack of keyword referral data and Hummingbird, and will give working journalists and editors everything they need to know.
Base concepts - understanding what SEO is about and how search engines operate
What is Google looking for?
- The idea of "signals"
- The role of links and "meaning neighbourhoods"
- Why SEO is always changing - and how to cope.
- The role of social sharing
- Keywords and ranking - a practical guide to producing optimised copy
- Writing headlines and snippets for search
- Pictures in search
- Intelligent linking
- Negative factors in SEO - how not to destroy your search success
- Site speed
- Poor keyword choice
- Isolated content
About Adam Tinworth
Adam Tinworth has more than five years' experience in training journalists in social media, SEO and digital journalism.
A journalist for 20 years and a blogger for 10, Adam now works as a consultant and trainer in digital journalism, social media and content strategy.
He is a visiting lecturer at City University on the journalism MA course.
"I found that Adam Tinworth gave excellent tips that were focussed on the specific needs of the company I currently work for as well as helping me understand how Google decides what is 'high quality content'." Natasha Gunn
"Good SEO is essential to
journalism, and will be ever more so as the industry goes digital.
Journalists can't afford to not know about this." Jane Wild
"A very good teacher, friendly. Adam broke down complicated material in a simple manner." Jason McGee-Abe
"I thought the course was excellent and was surprised by how much I was able to learn from just one day. I have already recommended to the course to a friend working in a similar industry." Alex Anderson, deputy editor, Corporate Jet Investor