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Many roles, from journalism to marketing and communications, demand presentation skills at one point or another.

As a form of communication, presentations have the advantage of using two channels – both the verbal and the visual – simultaneously to target the audience.

However, people are generally more comfortable communicating with words than visuals.

So it's not surprising that the visual channel of communication in presentations is so often wasted, just repeating in the printed word what is being spoken aloud.

And telling your audience something isn't anywhere near as powerful as showing them.

Course description

In this intensive half-day course, Lulu Pinney will explain how, why and when to use visuals in presentations – and when it would be better not to use a visual.

The course is aimed at anyone who has to give presentations for work and is suitable for all levels.

As with all Journalism.co.uk courses, the training will have an emphasis on practical, hands-on learning.

Complimentary tea, coffee and pastries are included.

What will the course cover?

  • The things visuals can do better than words

  • Defining your message

  • Basic visual design principles

  • Common pitfalls

Please bring:

  • A laptop with any presenting software (e.g. PowerPoint, Prezi) on it.

  • Coloured marker pens and blank white A4 paper.

  • Examples of any presentation visuals that are memorable because they helped you to understand a point, idea or concept or to see a trend or pattern. Equally, if there are examples that made you despair or laugh out loud at their complexity or lack of clarity please bring them too.

_For more details, to suggest a course, or to express interest in becoming a trainer please contact us.

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Getting there

This course will be held at The Bridge, 81 Southwark Bridge Road, London SE1 0NQ.





About Lulu Pinney

Lulu is an "freelance infographista," designing infographics and delivering training for companies including the BBC World Service, EMAP and RBI.

With an education based in the sciences, Lulu honed her graphic design skills at multi-disciplinary design firm Pentagram before joining Haymarket Business Media as head of infographics.

She later designed infographics at BBC News Online.

Lulu is keen to encourage the use of infographics beyond journalism and writes about them on her blog Telling Information. Find her on Twitter @lulupinney.