TNTJ – Dominion Post review and ideas
September’s TNTJ topic is a huge one, it seems designed to encourage innovative ideas for newsrooms from young journalists. This from Dave Lee:
So I propose this: Let’s all look at our local newspaper. Both in print and online. What are they doing wrong? What are they doing right? What should they be doing tomorrow?
If you were the editor of your local paper, what would you do?
What changes would you make? Where would you invest? What tools would you encourage (force?) your team to use?
I read the Dominion Post daily, and our class spends about half an hour per day dissecting it, and although I generally use RSS feeds for news now I’m pretty familiar with the site, so I’m rolling with it.
The Dominion Post (print):
Where to start… The photographers do a great job, but I have seen a few jack ups. I guess cute dogs and well behaved children really are news. Sometimes they resort to using cheesy stock or vaguely related photos for the business section, but rarely. Overall the photography and graphics are nice, although I haven’t seen any original graphics for a while.
Inside page one there is a tiny box in the top left corner with the DomPo website address, barely visible to me. I would definitely emphasise the connection with the site a lot more, perhaps even put the address under the masthead. You could easily pick up this paper and not even realise they had a website.
I think it’s important for a paper to show off their site if they have one. A newspaper is not interactive, and I would find them much more interesting if they had links to relevant articles online amongst the stories, an indication of which story is the topic of a poll on the website or yesterdays top stories list in there somewhere.
I am no expert on the print medium so I can’t justify going into layout, design, sections etc. Onwards…
www.dompost.co.nz (web):
Ok, for starters, I have a feeling that although this site is the actual site for the Dom Po, most people consider www.stuff.co.nz the place to go.
The sites are almost identical – I’m unsure of why they are not simply amalgamated – I would think that dompost.co.nz should redirect the user to stuff.co.nz.
Top fold (oh yes, this term can be applied to news sites):
Links to other service sites owned by Fairfax, Stuff, Trademe, Travelbug, Find Someone, OldFriends, Smaps and Rugby Heaven. The same links are on Stuff too. This is good, and certainly encourages more of an online community feeling – like a one stop shop – instead of it being just a place for news.
In the site navigation links they have News, Wellington, Sport, Features, Culture, Blogs/Opinion (are these two the same?), Photos/Videos, Reader Services and Newspapers. Features nice mouseover dropdown menus which give easy access to most of the site.
But where’s the world news? Is that just part of the News part? They really have forsaken the world news on this site. Are we now so localised that we don’t care about the outside world? On the front page, you have to scroll down through about 4 “folds” to find the tiny box in which the world lives.
World news Fail.
A medium size static image with a short caption. I find it strange that Stuff has an image in the same area, but the Stuff version cycles through stories every 15 seconds or so – that feature should be on both.
I really like a bit of animation on a news website, otherwise the only thing which is moving on a site is usually the ads. It gives the site the appearance of being awake and dynamic, as opposed to a completely static site which looks kind of like a scanned newspaper.
There are also three of the latest local (read: Wellington) stories, including related post links underneath each one. I like the related posts, I think it’s a step towards giving more context instead of just content.
A big fat link image to one of their bloggers is entirely visible in the top fold – sweet. I think that bloggers contribute a lot to news sites, humanising, de-sterilising and involving readers in discussions they can relate to.
Minor links to email alerts, rss feeds and text alerts. Great placement and to be commended. These services will become more and more popular as people wake up to the new media trends.
Second fold:
Featured multimedia. Usually video. The resulting pop-up player is well designed, opens in a separate window, and the quality of both sound and image is good.
More news stories down the left hand column. National, then sport, then the top part of politics. Standard stuff.
An image of today’s front page of the print version of the Dom Po, which is actually a link to subscribe to the print version. I personally think the digital replica should be given more attention, because if a reader is at the website already – chances are they are more interested in web news, not print.
An opinion poll shows up here, these are interesting and involve the readers and from the result numbers they seem to be quite popular. Although sometimes they don’t give all the popular answers a chance – see below.
Interesting – today’s poll topic says the oxford dictionary has defined a Bogan as a “an uncouth, stupid or square person”. I personally disagree with this definition – I wear black pretty often and listen to some music which some people might consider to be “heavy”, but does this make me uncouth, stupid and square?
Unfortunately, the only two available answers are “yes that’s what bogan means” and “no, bogans wear black and listen to heavy metal” – so stereotypical. Where are the mid ground answers?
“No, bogan can have a wider meaning and people considered “bogans” are not always stupid”, anyway..
More features further down include the ‘most viewed’ section, interesting but possibly skewed sometimes by the leading or unclear headlines – sometimes readers need to click into the article to find out what the hell it’s about. I think they should take that suspense right out of it. I want to know what the articles about from the headline, not left in the dark and forced to waste time clicking through.
Also, the site seems to be a bit heavy to the right. I’m not talking left-wing right-wing here, The left columns of the page end about half way down the scroll bar, and the right columns are twice as long. Some layout adjustment would make the page more compact, with less scrolling involved, and less white space.
Well, that’s as far as I’m going to go on the review part of this.
What I would encourage:
They have a link saying: “Follow Dom Post on Twitter”. Good work guys, embrace the new trends, but if the twitter feed is just an RSS feed of the top stories (i’ve checked and it is), I wouldn’t be very interested. At present they have 159 followers on Twitter.
Twitter spam is crap – when you sign up to follow a news site on twitter and it’s just endless tweets to clog things up. It needs to be humanised. I don’t want to use twitter as an RSS reader, thats what Google reader is for. I want to hear opinions, real life situations and a person on the other end.
Think about twitter features – such as live tweets from large events etc.
Make sure all reporters know the new trends of story presentation – what they are capable of producing – then they will plan their coverage accordingly.
They already encourage comments on each story – good stuff. Involve the reader and they will come back time and time again.
Making reporters more accessible. Let’s say I’m a reader in a rural area and im looking for someone who understands my area – perhaps a local – for a possible story. I don’t want some “latte sipper” from the city coming out, I would love a bit of background on the reporters. Personalise. Localise. Allow readers to get to know their journos.
I think the site needs to be a bit more human. Instead of simple links and email addresses for contacts – use images of their friendly, smiling faces! I hate the faceless corporation look. By-lines could incorporate a small avatar to make the articles appear more personal, and accountable.
They seem to be running with a fair number of blogs which is great, and provides context for a lot of the major stories. Traditional media style writing is restrictive and sterile, which is uniteresting to many people who want a bit of ‘flavour’ to their news.
The use of dynamic images.
‘Nuff said. Thoughts? As always, most interested
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