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How news organisations can create effective online campaigns

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Tom Bage, communications director at, explains how news outlets can engage with their readers through online campaigning

Journalists take on European Parliament over MEP allowances

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The decision came after the institution denied journalists from all European Union member states access to records showing how members of the European Parliament spend their general allowance

How aims to 'support journalism around the world'

Co-founder Sarah Hartley explains how the not-for-profit platform will work once it launches

What the media can learn from coverage of the Paris attacks

Mohamed Belmaaza, data analyst, Les Echos, explains why it is key for news outlets to understand the shift in the way people consume news in order to efficiently produce live reports

Why the Financial Times is betting on 'audience-first'

Renée Kaplan, the outlet's head of audience engagement, explains how the FT is investing in metrics beyond page views

Today’s top tip for journalists

Tip: How to engage with your podcast audience on social media

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Here are seven ways in which you can use social platforms as a conversation space, not just an outlet for sharing your podcast episodes

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PR of the week

Digging for metal: The daily haul taken from building sites - VPS Site Security launches campaign to highlight seriousness of construction site theft

• 92% of sites experience theft on a regular basis • 1 in 5 building sites suffer losses weekly from stolen plant and equipment • Industry costs run at a staggering £2 million a day

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How to deal with online rumours and debunking

Tow Center fellow Craig Silverman shared his advice on responsibly discussing rumours and debunking misinformation online in launching new study 'Lies, Damn Lies and Viral Content'

Ophan: Key metrics informing editorial at the Guardian

The outlet's in-house analytics platform, designed to promote the 'democratisation of data', recently launched new features including a bigger focus on attention time

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