Acast unveils major YouTube partnership to boost UK podcast video ad revenue
Acast’s new partnership with Little Dot Studios will give UK podcasters access to expert video support, unified analytics, and expanded advertising opportunities on YouTube
Acast’s new partnership with Little Dot Studios will give UK podcasters access to expert video support, unified analytics, and expanded advertising opportunities on YouTube
Acast, the world’s largest independent podcast company, is launching the UK’s biggest premium audio and video podcast offering, expanding its reach with a new YouTube partnership. Working with Little Dot Studios, Acast will support top creators—including Fearne Cotton, Jake Humphrey, and Peter Crouch—to grow their video podcasts and access new revenue streams through premium video ads and sponsorships.
Over 20 leading UK podcasts will pioneer the new program, which brings together more than 45 million monthly plays across audio and YouTube. Genres range from news and comedy to sport and wellness, with shows like Off Menu, Happy Place, and The Football Ramble among the launch lineup.
The partnership gives advertisers direct access to high-value audiences and allows creators to benefit from expert video growth support, unified analytics, and enhanced monetisation. Acast’s expanded network now offers YouTube video ads at scale, reaching audiences across both audio and video.
The beta program launches in January, with plans to roll out to more creators later in 2026. Brands interested in advertising can contact Acast for more information.
This article was drafted by an AI assistant before it was edited by a human