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Associated Northcliffe Digital (AND) has appointed Annabel Hembry to develop content-to-mobile strategy as its first head of mobile.

Ms Hembry joins AND from mobile agency Enpocket , where she was business development director.

She will be responsible for developing digital products and services and enhancing skills and knowledge of mobile platforms across all divisions.

Alan Revell, chief operating officer, AND said: "The opportunities for us in mobile are significant. Annabel has a track record of working with advertisers to help them develop their mobile strategies and her experience is a great fit for what we need at AN Digital to enhance our existing offering."

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Oliver Luft

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