AOP: Telegraph wins top AOP award

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The Telegraph Media Group scooped the top award at last night's Association of Online Publishers awards.

The Telegraph, which had been shortlisted for 11 awards including four nominations for My Telegraph , was crowned online consumer publisher of the year, beating off competition from The Guardian, The Sun and Emap.

Overall, nine of the 16 prizes up for grabs last night were won by the digital wings of newspaper groups.

The judging panel praised the Telegraph, saying it had lead the way, over the last 12-months, with 'the bravest attempt yet to re-engineer its complete organisation, a restructuring which reflects the importance of its online offering.'

It was also a good night for Trinity Mirror's GazetteLive website, which took both the online consumer website of the year award and the title of best online community.

The site, which was named regional website of the year in industry awards in June, was described by judges as a 'new benchmark for local news sites' and 'a great example of how to make local news real, with relevant interactivity'.

Of the 16 awards up for grabs, The Guardian walked away with three with its weekly Islamophonic programme named as best podcast.

GNM also claimed the innovation prize for Secondfest , a film and music festival in virtual world SecondLife, and best digital creativity prize for its Amis on Blair feature - a multimedia project looking at Tony Blair's last days as Prime minister.

Sun Online won best use of video, pipping Sky to the post, and the design award, while FT.com was named best consumer editorial team.

A full list of the awards, which received a record 320 entries this year, can be found below. The winners of each are highlighted.

Launch

Motors.co.uk Associated Northcliffe Digital  *BBC Good Food* BBC ***Channel 4oD Channel 4 Stylefinder.com Conde Nast Interactive Monkey Dennis Publishing Heatworld.com Emap InStyle Website IPC Media My Telegraph* Telegraph Media Group

Editorial team – Business

***silicon.com CNET Networks UK ZDNet.co.uk CNET Networks UK EVENTS:review EVENTS:review Financial News Online E Financial News IFAOnline  Incisive Media XPertHR* Reed Business Information

Editorial Team – Consumer

***FT.com Financial Times Manchester Evening News M.E.N. Media  Telegraph.co.uk Telegraph Media Group The First Post First Post News Group Ltd Gazettelive.co.uk* Trinity Mirror

Design and Usability

Get Cooking from BBC Food BBC Propertyweek.com CMPi Ltd *Brand Republic* Haymarket Publishing *ITWeek.co.uk* Incisive Media The Sun Online News Group Newspapers My Telegraph Telegraph Media Group

Online Advertising Sales Team

Channel 4 Building CMPi Ltd Conde Nast Interactive Guardian News & Media Digital Sales Team Yachting and Boating World IPC Media Sift Media

Innovation

The Nigel Green Recruit Northcliffe Media Ltd & Associated Northcliffe Digital  CDX BBC with Preloaded *SearchMedica* CMPMedica ***Secondfest Festival Guardian Unlimited Talk To Frank Microsoft Digital Advertising Solutions (MSN Messenger Bot) My Telegraph* Telegraph Media Group

Cross-media project

BBC Sport Ashes Coverage 2006/07 BBC *Play it Again* BBC ***Lost Experience Channel 4 The BAE Files  Guardian News & Media Insider Business Club Incisive Media The Budget Telegraph Media Group The Best of MBA in association with IBM Times Media Gazette Communities* Trinity Mirror

Commercial Partnership

Monkey & Wilkinson Sword Dennis Publishing  ***Emap & Universal McCann Xbox 360 Emap Future of Food Guardian Unlimited Mercedes-Benz E-Class: 2000 refinements in 2000 miles* Microsoft

Use of video

Get Cooking from BBC Food BBC Zurich House of the Future Guardian Unlimited ***The Sun Online News Group Newspapers Sky News BSkyB The Business Show  Telegraph Media Group VideoJug* VideoJug

Podcast

Ouch Podcast BBC  ***Islamophonic Guardian News & Media Haycasts Guardian News & Media Manchester Music Speaks Photolink Creative Group  New Scientist Podcast Reed Business Information Spector Tapes Telegraph Media Group The Lawyer Podcast Centaur Communications Imagine - media for animation professionals* Wildfire Communications

Digital creativity

New Britain  Financial Times ***Amis on Blair Guardian News & Media Young Professional from Accountancy Age Incisive Media NME.COM Glastonbury IPC Media Telegraph PM* Telegraph Media Group

Online Community

Military Modelling Magicalia My Sun News Group Newspapers Runnersworld.co.uk Natmag Rodale Ltd. *My Telegraph* Telegraph Media Group *Southport Communities* Trinity Mirror ***Gazette Communities Trinity Mirror*

Website – business

Building Design CMPi ***ZDNet.co.uk CNET Networks UK Brand Republic Haymarket Publishing XpertHR  Reed Business Information Personnel Today.com Reed Business Information WARC.com* World Advertising Research Center

Website - consumer

BBC News Business BBC News *marieclaire.co.uk* IPC Media *runnersworld.co.uk* Natmag Rodale Ltd. *New Scientist* Reed Business Information *Telegraph.co.uk* Telegraph Media Group ***gazettelive.co.uk Trinity Mirror*

Online publisher – business

CNET Networks UK E-consultancy Incisive Media  PharmiWeb Solutions **Reed Business Information**

Online publisher – consumer

CNET Networks UK Emap Performance Division Guardian Unlimited Sun Online News Group Newspapers Telegraph.co.uk Gazette Media Company Trinity Mirror