AP goes viral

This article was migrated from an old version of our website in 2025. As a result, it might have some low-quality images or non-functioning links - if there's any issues you'd like to see fixed, get in touch with us at info@journalism.co.uk.

The Associated Press has forged a deal with viral syndication network Voxant to make a selection of its news video, articles and photos available through TheNewsRoom .

Voxant allows blogs and websites to use news content for free and also provides a new revenue stream for content providers and distributors through the embedded adverts.

"The long tail of the web has become a cliche, but Voxant really does offer a convenient way to reach the millions of people who are only interested in a fraction of AP's content," said Jane Seagrave, vice president and director of AP Digital.

"Voxant provides a vehicle for AP to allow non-traditional customers to post individual stories, photos and video clips while maintaining control over its intellectual property."