Credit: image generated by Magic Media, a generative AI tool by Canva News Predictions for journalism 2025: communities over clicks, trust over traffic "Audience engagement is dead, audience connection is the future." By Jacob Granger • 8 min read
Credit: image generated by Magic Media, a generative AI tool by Canva News Predictions for journalism 2025: generative AI deals, workflows and cybersecurity risks Top newsrooms will take advantage of the opportunities and connections that the exciting new technology offers, while mitigating for the latest threats By Jacob Granger • 5 min read
Credit: image generated by Magic Media, a generative AI tool by Canva News Predictions for journalism 2025: social media, influencers and content creators Traditional media will struggle to keep up with creators on TikTok or Substack. Your biggest competitors will be new media startups, journalists going solo and online personalities By Jacob Granger • 6 min read
Credit: Frank Noon / Mousetrap Media News Why publishers can no longer ignore social video The Telegraph, News Broadcasting Digital and The News Movement are using platforms like YouTube and TikTok to create new revenue streams. Or are they just chasing the algorithm? By Jacob Granger • 4 min read
Credit: Mousetrap Media / Frank Noon News Mattia Peretti: 'Audiences are missing from the conversation about AI' It is no wonder that readers do not like or trust the news when it is not created to respect them and their time, says a media visionary By Jacob Granger • 2 min read
Credit: Mousetrap Media / Frank Noon News Reinventing digital advertising (now that cookiepocalypse is not happening) How News UK and Reach plc are building their own first-party advertising platforms to take command of new commercial opportunities By Jacob Granger • 2 min read
Credit: Mousetrap Media / Frank Noon News Your questions answered: how to price news products Candr Media Group CEO Chris Dicker on how to charge the right amount at a time of AI companies undermining the business model of news By Jacob Granger • 5 min read
Credit: Mousetrap Media News Who to follow: 110 media consultants to help your newsroom There is a wise owl out there for any challenge your newsroom wants to solve, like coming up with a brand new social media strategy, improving newsroom culture or implementing generative AI workflows By Jacob Granger • 8 min read
Credit: Photo by Andrik Langfield on Unsplash News 40 media podcasts that should be on every journalist's radar in 2025 We have your podcast fix right here: stay on top of the latest media world updates and get tips to improve your day-to-day work By Caroline Scott • 4 min read
Credit: Photo by Pam Menegakis on Unsplash News Post-cookie playbook: how do publishers develop first-party data strategies? Emails are not the only way to learn more about your audience. Events, games and gifting articles are also effective By Jacob Granger • 3 min read
News Depth not scale: How Times Radio is building an engaged YouTube following News UK's digital broadcaster says that long watch times and hitting the right markets trump big subscription numbers By Jacob Granger • 4 min read
News WAN-IFRA launches gaming tool NewsArcade with six-month free trial Transform your existing news content into games to capture young audiences, counter mis- and disinformation, and boost media literacy By Jacob Granger • 1 min read
