Credit: Frank Noon / Mousetrap Media News Why publishers can no longer ignore social video The Telegraph, News Broadcasting Digital and The News Movement are using platforms like YouTube and TikTok to create new revenue streams. Or are they just chasing the algorithm? By Jacob Granger • 4 min read
Credit: Mousetrap Media / Frank Noon News Mattia Peretti: 'Audiences are missing from the conversation about AI' It is no wonder that readers do not like or trust the news when it is not created to respect them and their time, says a media visionary By Jacob Granger • 2 min read
Credit: Mousetrap Media / Frank Noon News Reinventing digital advertising (now that cookiepocalypse is not happening) How News UK and Reach plc are building their own first-party advertising platforms to take command of new commercial opportunities By Jacob Granger • 2 min read
Credit: Mousetrap Media / Frank Noon News Your questions answered: how to price news products Candr Media Group CEO Chris Dicker on how to charge the right amount at a time of AI companies undermining the business model of news By Jacob Granger • 5 min read
Credit: Mousetrap Media News Who to follow: 110 media consultants to help your newsroom There is a wise owl out there for any challenge your newsroom wants to solve, like coming up with a brand new social media strategy, improving newsroom culture or implementing generative AI workflows By Jacob Granger • 8 min read
Credit: Photo by Andrik Langfield on Unsplash News 40 media podcasts that should be on every journalist's radar in 2025 We have your podcast fix right here: stay on top of the latest media world updates and get tips to improve your day-to-day work By Caroline Scott • 4 min read
Credit: Photo by Pam Menegakis on Unsplash News Post-cookie playbook: how do publishers develop first-party data strategies? Emails are not the only way to learn more about your audience. Events, games and gifting articles are also effective By Jacob Granger • 3 min read
News Depth not scale: How Times Radio is building an engaged YouTube following News UK's digital broadcaster says that long watch times and hitting the right markets trump big subscription numbers By Jacob Granger • 4 min read
News WAN-IFRA launches gaming tool NewsArcade with six-month free trial Transform your existing news content into games to capture young audiences, counter mis- and disinformation, and boost media literacy By Jacob Granger • 1 min read
News The Telegraph gears up to cover the US election on Reddit The last 18 months of building relationships with community moderators will pay dividends on polling day in the United States By Jacob Granger • 3 min read
News Why DC Thomson's data journalists are keeping tabs on high street businesses "Trackers" help audiences stay on top changes to local business, while being a low maintenance source of evergreen and updatable content By Jacob Granger • 4 min read
Credit: Mousetrap Media News The rise and fall of The Lincolnite: Lessons for independent local news "The alternative for independent media is to basically find a sugar daddy," says Daniel Ionescu, reflecting on the closure of his news operation. But those with the power to help journalism are better off without it By Jacob Granger • 4 min read
