Credit: Mousetrap Media/Mark Hakansson News Sponsored article: Securing loyal online audiences through live-blogging The Austrian Press Agency and Süddeutsche Zeitung explain how they are using the Tickaroo platform to earn the trust of readers through the fastest medium of news and storytelling By Jacob Granger • 4 min read
Credit: Mousetrap Media/Mark Hakansson News Average revenues up by 20 per cent for UK independent news publishers The PINF Index 2023 reveals that small news outlets are just about breaking even, but are finding joy in impact, innovation and Instagram By Jacob Granger • 4 min read
Credit: Photo by Mathieu Stern on Unsplash News What gets readers to pay? Transparency on the price of journalism Subscribers like digital offers, joining a community or supporting independent news. But new research indicates what really gets them over the line is the right combination of appeals By Jacob Granger • 3 min read
Credit: Mousetrap Media/Mark Hakansson News Newsrewired special: How The Times is running towards a digital-first future "Who is the enemy? Is it the stagnant economy, the tech platforms or news avoidance? I’d suggest it’s none of those. The enemy is inertia," says head of digital Edward Roussel at Newsrewired By Jacob Granger • 4 min read
Credit: Mousetrap Media/Mark Hakansson News Newsrewired special: Thinking of audience trust as a marketing problem A powerful mission can only get you so far, says Jakub Parusinski at Kyiv Independent. To keep growing, you must focus on relevance, value and personalisation By Jacob Granger • 3 min read
Credit: Mousetrap Media/Mark Hakansson News Subscription retention strategies: pain points and remedies Times Media, Washington Post, The Conversation and DC Thomson discuss how to hang onto paying readers. Early engagement and easy exits are key By Jacob Granger • 5 min read
Credit: Mousetrap Media/Mark Hakansson News Countering news avoidance: focus on relevance and value When half of the population are avoiding the news, the best cure is to give them a stake in the stories and news outlets that matter most to them By Jacob Granger • 5 min read
Credit: Photo by Per Lööv on Unsplash News Business model scheme for European media startups launches IPI provides up to €15k of funding and expert coaching for media ventures that can better serve diverse audiences By Jacob Granger • 3 min read
Credit: Photo by Mapbox on Unsplash News New NCTJ leadership course to teach WFH management, safety and resilience The next generation of news leaders needs to manage change and transformation as well as team mental health By Jacob Granger • 2 min read
News RSF Index: Press freedom is "bad" in seven out of ten countries Journalism is threatened by the fake content industry, as political actors increasingly use disinformation campaigns to undermine reporters By Jacob Granger • 3 min read
Credit: Marian Chia-Ming Liu (above), projects editor, the Washington Post News 'My mission is to help readers feel seen and heard' An Asian American journalist started to use her full byline in a bid to embrace her true identity. It caused a record call-out of responses as her story resonated with thousands of readers By Jacob Granger • 3 min read
Credit: Yehong Zhu (above), CEO of Zette News How to gain investment for your media startup From business journalist to media entrepreneur: Zette CEO Yehong Zhu talks about unlearning old habits, wooing investors and starting the business engine By Jacob Granger • 4 min read
