Credit: Laxmi Parthasarathy (above), chief operating officer of Global Press News 'Don't force the readers to make assumptions' Non-profit newsroom Global Press has found that three quarters of US readers prefer in-depth coverage produced by local reporters that goes beyond conflict-driven narratives By Jacob Granger • 3 min read
Credit: Screenshot: PINF Local News Map News PINF launches interactive map of UK local news sector The pilot project aims to highlight news deserts that need support from policymakers and philanthropists. But it needs your input to help it grow By Jacob Granger • 1 min read
Credit: Photo by Sargent Seal on Unsplash News FT and Tortoise train non-journalists to diversify their newsrooms With more than 90 per cent of university-educated journalists, the UK media needs to hire from beyond the pool of graduates if it wants to better understand and represent audience By Jacob Granger • 6 min read
News Digital News Report 2023: trust, news avoidance and interest in the news News leaders at BBC News, The News Movement and Reuters discuss the major challenges facing modern newsrooms. Being on social media is a given; rewiring journalism is the next step By Jacob Granger • 6 min read
Credit: Photo by Artur Tumasjan on Unsplash News Digital News Report 2023: Five trends to watch in the UK Subscriptions, podcasting, platforms, the BBC and trust in the media are all under the microscope in this year's landmark global news study By Jacob Granger • 7 min read
Credit: smartocto and Dmitry Shishkin News 'The more niche the publication, the more niche the user needs' Readers return to news outlets for content they love, that benefits their lives and they cannot find anywhere else By Jacob Granger • 5 min read
Credit: Mousetrap Media/Mark Hakansson News Sponsored article: Securing loyal online audiences through live-blogging The Austrian Press Agency and Süddeutsche Zeitung explain how they are using the Tickaroo platform to earn the trust of readers through the fastest medium of news and storytelling By Jacob Granger • 4 min read
Credit: Mousetrap Media/Mark Hakansson News Average revenues up by 20 per cent for UK independent news publishers The PINF Index 2023 reveals that small news outlets are just about breaking even, but are finding joy in impact, innovation and Instagram By Jacob Granger • 4 min read
Credit: Photo by Mathieu Stern on Unsplash News What gets readers to pay? Transparency on the price of journalism Subscribers like digital offers, joining a community or supporting independent news. But new research indicates what really gets them over the line is the right combination of appeals By Jacob Granger • 3 min read
Credit: Mousetrap Media/Mark Hakansson News Newsrewired special: How The Times is running towards a digital-first future "Who is the enemy? Is it the stagnant economy, the tech platforms or news avoidance? I’d suggest it’s none of those. The enemy is inertia," says head of digital Edward Roussel at Newsrewired By Jacob Granger • 4 min read
Credit: Mousetrap Media/Mark Hakansson News Newsrewired special: Thinking of audience trust as a marketing problem A powerful mission can only get you so far, says Jakub Parusinski at Kyiv Independent. To keep growing, you must focus on relevance, value and personalisation By Jacob Granger • 3 min read
Credit: Marten publishing News Subscription retention strategies: pain points and remedies Times Media, Washington Post, The Conversation and DC Thomson discuss how to hang onto paying readers. Early engagement and easy exits are key By Jacob Granger • 5 min read
