Quick reads Reuters launches campaign promoting trusted news in era of misinformation The news agency's new US campaign uses water as a metaphor for how information becomes unclear the further it travels from its source. A film directed by BAFTA-nominated Ivan Bird deliberately employs generative AI to demonstrate how the technology can create convincing but false imagery By Marcela Kunova • 1 min read
Quick reads New survey explores how personal values influence journalists' work The study comes as previous research suggests journalists cite their values as more influential than journalism ethics on their work By Marcela Kunova • 1 min read
Credit: Maëva Vigier on Unsplash News How Reach built its own brand safety tech to fight back against revenue-killing word blocking Fiona Salmon and Ben Pheloung explain how Mantis delivered 39 per cent more audience reach, what other publishers can learn from the build vs buy decision, and why understanding your content mix matters more than ever By Marcela Kunova • 4 min read
Quick reads New interactive toolkit helps local journalists report on science The Science Reporting Navigator equips community reporters with practical templates, worksheets, and lessons to weave scientific evidence into stories on any beat - no science background required By Marcela Kunova • 1 min read
Credit: generative AI image created with Canva News Spotting advocacy disguised as research: A field guide How to recognise when 'report' is really a media campaign and what to ask before you publish By Marcela Kunova • 5 min read
News Next stop, Norway: Lessons from Zetland's European expansion Jakob Moll reveals how the Danish company with community at its heart keeps scaling to neighbouring Nordic markets, and how you too can build a deeper relationship with your audience with their tried-and-tested model By Marcela Kunova • 3 min read
News The journalist's A-Z: What actually matters in the digital news game Twenty-six essential concepts that define modern journalism, from advanced headline techniques and community building to verification protocols and the zero-click search By Jacob Granger • 6 min read
Created with gen AI tool Magic Media by Canva News 15 essential tasks GPTs can do for journalists No, AI cannot replace original journalism. But it can remove some of the everyday tedium so you can focus on what you do best By Marcela Kunova • 2 min read
News How Mumsnet's new CEO turned 25 years of women's voices into AI gold Sue Macmillan's journey from Labour Party digital chief to running one of Britain's most influential parenting platforms reveals how authentic community-building and smart tech adoption can transform a publishing business By Marcela Kunova • 5 min read
News 40 essential newsletters every journalist should read Want to keep your finger on the pulse of the journalism industry? Look no further than these best picks for your inbox By Marcela Kunova • 5 min read
News What newsroom leaders need to know about how product management is reshaping journalism A new report by News Product Alliance finds that product pros have become a crucial and formal part of the newsroom, but are plotting their exit to other industries By Marcela Kunova • 4 min read
Credit: Courtney Cook on Unsplash News Five new and interesting summer launches on our radar A database of women experts, a fact-checking tool, a Substack for freelance gigs, a citizen journalism app and a viral TikTok video maker By Marcela Kunova • 2 min read
