Credit: Screenshot of Sophia Smith Galer's TikTok News How to use TikTok and Instagram to reach younger news audiences It is perfectly possible to combine short social videos with sea shanties and solid journalism By Samuel Ketch • 4 min read
Credit: Courtesy of Eleanor Mills (above) founder and editor-in-chief of Noon News Eleanor Mills: 'Newspapers will become irrelevant if they do not cater to all parts of society' The former editorial director at The Times warns that newsrooms need to become more inclusive or they risk losing talent to the new opportunities in the digital media landscape By Samuel Ketch • 4 min read
Credit: Photo by Cytonn Photography on Unsplash News How to make branded content work for your newsroom Working with commercial companies to produce content can raise important revenue as well as questions over independence. Find out how Financial Times and Will Media tread this line By Samuel Ketch • 3 min read
Credit: Bob Dmyt from Pixabay News Build a community, not an audience: how to find out what your readers value and want to pay for News brands start to pay close attention to user-first models as they are key to successful subscription and membership programmes By Samuel Ketch • 4 min read
