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The BBC is to trial running News 24 on 3G mobile phones with operators Orange, Vodafone and 3.

The trial, which will start in the next for weeks and last up to a year, allows subscribers to Orange, Vodafone and 3's TV packages to watch BBC One, BBC News 24 and BBC Three (with the exception of some sport and acquired programmes) streamed on their mobiles.

Users will also be able to listen to up to eight BBC radio stations on their mobiles it was announced, today, at the Broadcast Mobile TV Congress.

Ashley Highfield, director of Future Media and Technology, said in a press statement: "By making a range of television channels and radio networks available to 3G mobile phone subscribers, we hope to test not only the effectiveness of 3G as a means of distribution, but also how audiences respond to the BBC's linear services on their mobiles.

"The findings, combined with quantitative and qualitative consumer research, will inform the BBC's future mobile strategy."

The BBC has also launched an enhanced version of bbc.co.uk/mobile, which is available to all mobile phones with browsers capable of displaying XHTML pages.

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Written by
Oliver Luft

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