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Its roll of interview subjects reads like a Who's Who of the digital media industry and its sharply-edited, short video clips are now streamed 150,000 times a month.

Set up four years ago, Beet.tv 's founder and executive producer Andy Plesser prides himself on carefully selected interviewees and a bloggers' mentality. His videos are shareable, embeddable and the Beet.tv branding on them is purposefully low key, says Plesser.

But crucially a player embedded on a third-party website carries with it the advertising selected by Beet.tv for that clip. The site offers a range of video advertising options, from in-stream overlays, which allows 20-second ads to appear during a video, to sponsored players.

Journalism.co.uk interviewed the former CBS producer Plesser following a discussion organised by Beet.tv about the future of online video, to find out more about his success with online video news:

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Written by

Laura Oliver
Laura Oliver
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)

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