Bloomberg launches unified premium video platform for global news and originals
Its growing video audience can access live tV, on-demand news, original series and short-form content in one place
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Bloomberg Media has unveiled a new digital video experience, bringing together live TV, on-demand news, original series, and short-form content in one place. The redesigned platform, accessible via Bloomberg’s website and a new "Stream" tab in the mobile app, offers faster discovery, higher streaming quality, and dynamic newsroom-led curation.
For the first time, select video content will be exclusive to paying subscribers, adding value for dedicated viewers. The launch also introduces new series like Bloomberg Deals and fresh episodes of The Circuit and Peer to Peer. Bloomberg’s video audience grew 25 per cent in 2025, with over 55 million monthly viewers and a reach of 430 million households worldwide.
The new experience will expand to streaming platforms later in 2026. More details are available on Bloomberg’s site.
This article was drafted by an AI assistant before it was edited by a human.
Written by
Jacob Granger is the community editor of JournalismUK