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CBS has forged deals with ten companies to provide content for the CBS Interactive Audience Network, a platform it will develop to show TV entertainment and news programs online.

AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh have all signed agreements with CBS to carry content from the new platform.

CBS entertainment, news and sports programs - including CSI: Crime Scene Investigation, Late Show With David Letterman, Survivor and CBS Evening News - will be offered to the partner sites for broadcast.

All content will be advertiser supported and free to view in the US with the revenues being split between CBS and the sites on which its programs are shown. Select clips and full-length sports programming will be distributed beyond the US.

"CBS's ability to partner with leading next-generation interactive platforms is the best way for CBS to evolve from a content company to an audience company," said Quincy Smith, President of CBS Interactive, in a press statement.

"It's really all about the user and in building the CBS Interactive Audience Network, we are bringing our content to each unique platform of their choice.

"In remaining open to all online distributors and community builders - big and small - we can learn more about our existing audience, be exposed to new ones, and flexibly cater to their changing consumption habits."

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Written by
Oliver Luft

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