CondéNet to track online content for unlicensed use
The publisher hopes to gain revenue from unauthorised use of its content online using the Attributor service
– 1 min read
This article was migrated from an old version of our website in 2025. As a result, it might have some low-quality images or non-functioning links - if there's any issues you'd like to see fixed, get in touch with us at info@journalism.co.uk.
There used to be something here that couldn't be migrated - please contact us at info@journalism.co.uk if you'd like to see this updated! CondéNet , the online publishing arm of Condé Nast, has stepped up efforts to monitor the distribution of its content to gain revenue from its use by unlicensed sites.
The Attributor technology, which is also deployed by Reuters , will 'fingerprint' original content from the publisher and track its progress by continuously monitoring billions of web pages, the company said.
The results will be used by CondéNet to find extra revenue from sites where its content has been used outside of the publisher's guidelines and to improve search engine optimization for its content.
(read other articles in Journalism.co.uk online copyright series )
"We are fortunate that our content is so popular with social media, bloggers, and other web properties, because when used properly, it drives new traffic and added brand recognition," said Sarah Chubb, president of CondéNet.
"However, as we continue to develop new opportunities for licensing and syndication, it is critical that we protect the value of our original content investment."
Content from CondéNet's Epicurious.com, Style.com, Men.Style.com and Concierge.com will be covered by the service.
Written by
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)
