dmg media has launched Stack, a new subscription bundle that brings together three of the UK’s most influential publications -DailyMail+, The i Paper, and New Scientist -under one offering
Aimed at partners such as telecoms providers, banks, fintechs, retailers, and educational institutions, Stack is designed to help organisations attract and retain customers by providing access to premium editorial content.
The bundle covers a broad spectrum of news, culture, and science, reaching 95% of UK demographics. Individually, these subscriptions would cost over £400 a year, but Stack enables partners to offer them to their customers at wholesale rates.
With consumers increasingly frustrated by managing multiple subscriptions, dmg media’s approach taps into the growing demand for bundled value. “The single biggest inefficiency in digital subscriptions is churn. Stack sidesteps that entirely,” said Jack Barham, head of subscriber partnerships at dmg media. “Our content stays switched on as long as the partnership does, and the partnership lasts because the content makes it harder to leave.”
Stack is positioned as a retention tool that partners can’t easily replicate, turning what Barham calls “a leaky bucket into recurring infrastructure revenue.”
For more information, visit the Stack website.