Does Tina Brown have a web project up her sleeve?
Former New Yorker editor tells industry conference she's 'quite attracted to the online world'
Former New Yorker editor tells industry conference she's 'quite attracted to the online world'
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Tina Brown, the doyenne of the US magazine world, could be about to move into online publishing after dropping hints to that effect during a speech to an industry conference today.
The former editor of Tatler, Vanity Fair and the New Yorker told delegates at a magazine business conference that she was attracted to online projects - an area in which she has never worked - now that she has completed a solo writing project.
"I'm quite attracted to the online world, it's something that I have not done. I could get quite immersed in it," she said.
There was room, she added, for a high-quality, single-destination aggregation site to point at great web content.
She did say, however, it would be difficult to replicate magazines online.
"The trouble is that no-one wants to read long pieces online. It's too difficult and too hard on the eye."
Ms Brown proved not to be such a big fan of citizen journalism. Praising some for the clarity of its writing and highlighting that in the US a lot of stories begin online and then are picked up by the mainstream media, she disagreed that it could replace the professional trade.
"Most of it is sloppy, ill-thought out and ill-disciplined. I don't think it should or could replace traditional journalism and its essential fact gathering and accuracy."