Michael Willoughby

Regular contributor to:
Founders Factory, technology accelerator
Founders Keepers, recruitment firm
A Million Ads, AI-powered advertising
Total Synergy, software for built environment firms
Major engineering firms, Arup, AECOM
Fairhurst Ward Abbots, Builders with the Royal Warrant
National chains of DIY stores, Screwfix and Travis Perkins
Main contractors Willmott Dixon, O'Rourke, Ballymore, Tamdown
Marketing agencies, Omobono, TH_NK, Y&R, Ogilvy
World’s second-largest chemical manufacturer, DSM
Housing warranty provider, NHBC
Sustainable building expert, Centre of Refurbishment Excellence
Brexit-focused conference, Continental Drift
Building charity, Habitat for Humanity
Property company, JLL
Acoustic Products
Drinks companies, Guinness, Newby Teas
Social Value Portal, public-private not for profit
Nord-Lock, specialist bolt maker
Energy company, Centrica
Publishers, Tomorrow People
Facilities management company, Axis
Music agency, Intermusica
Trade association, British Contract Furnishing Association

Magazines I have been published in include The Guardian, Building, ID Magazine, FX, idFX, Architect's Journal, Building Design, OnOffice, RIBA Journal, Modus, Design Insider.

Other information: I am a London-based freelance writer and journalist with expert knowledge of the construction, architecture and technology scenes.

I make ghostwriting and creating LinkedIn posts, project pieces, brochures, project bids and proposals, web sites, press releases, video scripts, award entries an easy and pleasurable process for my clients.

I am particularly skilled at explaining highly technical topics in readable and entertaining way while hitting all your key messages.

I went freelance for 2010 after spending two exciting years as news and features writer for industry standard-bearer, Building. This was preceded by a year helping set up workplace magazine OnOffice magazine, where I was assistant editor and wrote features.

Links to my work:

Copywriting

Creating Infrastructure for London 2012, example of hero project for firm’s web site

Quality submission leading to win of Greenwich Market contract for main contractor, FWA

Houghton PCC: The UK's first BREEAM Outstanding healthcare facility, Willmott Dixon

My guide to construction marketing

Willmott Dixon Group Sustainable Development Review, 2012, 56-pages

Judges’ take on my Construction News winning award entry for Bolton Albert Halls, Willmott Dixon

The Solo Structural Engineer Using Tech to Punch Above his Weight , Software provider Total Synergy blog

How this engineer keeps track of 150 active projects, Software provider Total Synergy blog

Ghostwriting

How AccelerateHER: plans to increase the number of women in tech jobs, Brent Hoberman

Views of Visionaries: The future of artificial intelligence, Founders Keepers

How to find your dream job, Richard Segal

Building Entrepreneurialism into Social Initiatives, Brent Hoberman

Journalism

Surveyors in Space!, Modus (RICS) Magazine.

Wonders and Blunders with Esther Rantzen

Resident Seeks to Stop Five Year-Long ABBA Party

Interview with Being a Man Festival founder, Ted Hodgkinson

Australia Focus, Infoworks, Laing O'Rourke magazine

Interview with Despina Katsikakis, OnOffice

Modus magazine debate: How can cities better conserve water?

Products? You’re having a laugh! Article about my work

Passivhaus: Cosy or costly?, Building

Perfidious Weymouth: Portland's 2012 Olympic sailing story, Building

Telephone: 07717501254

Mobile: 07717 501 254

Email: michael@takooba.co.uk

Location:
London
Greater London
United Kingdom