Future Publishing online advertising revenue up 25 per cent

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Future plc posted a 25 per cent increase in online advertising revenue in the last three months of 2008 - part of an overall revenue growth of one per cent to £41 million for the publisher.

Online advertising revenues now account for 25 per cent of the group's total advertising revenue, which increased by one per cent in the last quarter of 2008. Figures released today by the publisher suggest an increase in monthly unique users across its network of websites from 18 million in September to 20 million at the end of last year.

The group, which specialises in international special interest print and online publications, also claimed that despite a two per cent fall in circulation and four per cent fall in print ad revenues, 'a healthy balance sheet with a comfortable level of net debt' was maintained during the last quarter.

"Future's special-interest focus and portfolio management approach continues to provide the group with resilience in very challenging markets," the group said.

"Our focus this year is on guiding our business effectively through the uncharted waters of the current macroeconomic environment and ensuring we remain on course to deliver sustainable growth in the mid-term," the CEO of Future plc, Stevie Spring, added in the statement.

"While of course we're not immune to current challenges, we're mitigating these through the active management of our portfolio and through building in greater cost flexibility.

"We remain confident that we're in the best shape we can be to deal with whatever challenges lie ahead and are on track to deliver against expectations for the full year."

Future Publishing, founded in 1985, owns 180 publications, live events and websites including T3, Total Film, Digital Camera, Fast Car, Classic Rock, Guitar World, Official Xbox Magazine, Official Playstation Magazine, Nintendo Power, Maximum PC and MacLife.

The group's websites include gamesradar.com, bikeradar.com, techradar.com, and musicradar.com.