The sports publisher rolls out a suite engagement features designed to strengthen direct reader relationships in the wake of diminishing search referral traffic
GRV Media, a leading European online sports publisher, is launching a new platform, TalkingPoints, designed to boost reader and community engagement.
The move represents preparation for the 'zero-click future' – where users get answers directly from search engines like Google, without clicking through to publisher websites — reducing online traffic and visibility for news media.
TalkingPoints provides a space for healthy debate amongst loyal readers through a number of new features, including a commenting system, live blog, and fan forum. It will launch on "two or three" selected sites next week.
This article was drafted by an AI assistant before it was edited by a human