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How The Guardian, Contexte, and Iliffe Media are winning the subscription battle

How do you get people to pay when they're used to free products or you're up against stiff competition?

Jacob Granger

Jacob Granger

December 05, 2025 – 4 min read

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How The Guardian, Contexte, and Iliffe Media are winning the subscription battle — Left to right: Lisa MacLeod (FT Strategies), Paul Fisher (Iliffe Media), Sacha Cayre (Contexte) and Liz Wynn (Guardian). Credit: Mark Hakansson / Marten Publishing

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