Journalism UK Journalism UK
Sign In Sign Up
Sign In Sign Up

How The Guardian, Contexte, and Iliffe Media are winning the subscription battle

How do you get people to pay when they're used to free products or you're up against stiff competition?

Jacob Granger
Jacob Granger
December 05, 2025 – 4 min read

Share with a colleague

How The Guardian, Contexte, and Iliffe Media are winning the subscription battle
Left to right: Lisa MacLeod (FT Strategies), Paul Fisher (Iliffe Media), Sacha Cayre (Contexte) and Liz Wynn (Guardian). Credit: Mark Hakansson / Marten Publishing

This article is free to read, sign up today.

Sign me up

Already have an account? Sign in

What can the news industry learn from other sectors about mental health?
The MediaStrong audience on 13 July 2026. Credit: MediaStrong
News

What can the news industry learn from other sectors about mental health?

Soldiers get aftercare and space for decompression after returning from the frontlines. Paramedics have also realised they're not invincible. But journalists continue to push themselves past their limits
By Jacob Granger • 5 min read
15 portfolio and publishing platforms for freelancers
Photo by Anete Lūsiņa on Unsplash
News

15 portfolio and publishing platforms for freelancers

Freelancers - 2026 is all about building your brand
By Marcela Kunova • 4 min read
Redundancy resilience: How to bounce back from losing your job
News

Redundancy resilience: How to bounce back from losing your job

Ex-BBC exec David Thomas was made redundant twice and spent another 20 years coaching those going through the same pain: "Don't worry about having a master plan"
By Jacob Granger • 5 min read
Journalism UK Journalism UK

Inspiring newsrooms, empowering journalists

© 2026 Published with Ghost