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How Uusi Juttu added 10,000 paying members in three weeks

Zetland's Finnish sister title used the tried-and-tested method of turning existing readers into the most reliable source of audience growth

Jacob Granger
Jacob Granger
December 04, 2025 – 4 min read

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How Uusi Juttu added 10,000 paying members in three weeks
Jakob Moll, co-founder and international director, Zetland, speaking at Newsrewired on 26 November 2025. Credit: Mark Hakansson / Marten Publishing

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