HuffPost UK integrates Taboola's DeeperDive AI
The answer engine provides readers with timely, contextual answers based on the publication's own reporting
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DeeperDive, Taboola’s generative AI answer engine, is being adopted by HuffPost UK as part of a strategy to increase reader engagement and diversify revenue. The tool will be embedded directly on HuffPost UK’s website, allowing users to ask questions and receive answers based on the publication’s own reporting.
In addition to responding to queries, DeeperDive will suggest related questions and highlight further articles, with the intention of encouraging longer visits and deeper content exploration.
HuffPost UK’s editor-in-chief, Cate Sevilla, said the move is intended to use AI in a way that supports the newsroom's standards for accuracy and quality, while adapting to evolving audience expectations.
The partnership also introduces new advertising opportunities, as DeeperDive can display contextually relevant ads within its AI-powered results. This may allow HuffPost UK to generate additional revenue from user searches, while maintaining a consistent experience for readers.
Deeper Dive has nearly 7 million monthly active users, eight months after its launch. In the UK, DeeperDive is already used by publishers including the Independent and Reach Plc titles such as the Mirror, the Express, MyLondon, Manchester Evening News.
It also has partnering titles abroad, such as USA Today Network (Gannett), India Today, BuzzFeed Asia, Ouest France, El Nacional and Ynet.
This article was drafted by an AI assistant before it was edited by a human.
Written by
Jacob Granger is the community editor of JournalismUK