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IPC Media has appointed former Hachette Filipacchi digital sales director Nick Bradley as its new director of digital advertising.

The new role will see Mr Bradley continue IPC's strategy of aggressively growing its digital portfolio and also engage in cross-platform campaigns.

Prior to his role at Hachette Filipacchi he worked in a series of positions for News Group Newspapers, latterly as digital manager across News Group Digital, including Sun Online, page3.com, notw.co.uk and dreamteam.

"The breadth of the portfolio means that there are some fantastic brands to work with as stand alone propositions," he said.

"But combined, they will also provide great scale. The ability to offer advertisers and partners a digital network of high quality individual brands with contextual and behavioural targeting will be a very powerful proposition."

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Oliver Luft

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