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IPC SouthBank is to launch its celebrity fashion magazine In Style online as part of a hook up with its US namesake.

Launching in April, the In Style website will be focused on fashion and beauty, celebrity style and party news.

The UK site will have a dedicated editorial team working in close partnership with Instyle.com in the US and the UK magazine.

Kirsten Price, publishing director, said: "We're delighted to be launching a website for In Style and it will be one of the most exciting online launches in the UK this year.

"Instyle.com in the US generates more than 30 million page impressions with 1.8 million unique users.  It is an established and well-known brand and we're confident that our website will very quickly become a favourite for UK women."

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Written by
Oliver Luft

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