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UK newspaper group Johnston Press is to launch digital editions of all its regional titles as part of a new deal.

The e-editions for the titles will be launched throughout the year as part of a two-year agreement with PageSuite .

Last month Johnston Press' Littlehampton Gazette used the technology to create a digital edition of a souvenir pull-out, following a sell-out of the printed version.

The publisher has also trialled the service for The Pulse - a digital-only Edinburgh Evening News supplement .

Newsquest, News International and Incisive Media already use the service, which includes a range of analytical tools to measure use of the e-papers.

"Local and national advertisers will benefit through direct links to their websites, be able to track ad performance and reader behaviour, plus significantly increase their online audience by targeting readers more effectively," said Chris Babayode, digital director for Johnston Press Commercial, in a release from PageSuite.

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Written by

Laura Oliver
Laura Oliver
Laura Oliver is a freelance journalist, a contributor to the Reuters Institute for the Study of Journalism, co-founder of The Society of Freelance Journalists and the former editor of Journalism.co.uk (prior to it becoming JournalismUK)

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