public:style_guide_for_online_sub-editors
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public:style_guide_for_online_sub-editors [2010/10/27 11:55] 93.97.162.97 |
public:style_guide_for_online_sub-editors [2012/04/09 11:44] (current) johnthompson old revision restored |
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| - | **Acessibility** Websites are legally bound to make their content accessible to readers with disabilities. This includes design points such as using the right contrast for legibility but also sub's additions of image alt text on pictures that will be read out the visually impaired or dyslexic, for example. Find the W3C checklist here: [[http://www.w3.org/TR/WAI-WEBCONTENT/full-checklist.html]] | + | **Accessibility** Websites are legally bound to make their content accessible to readers with disabilities. This includes design points such as using the right contrast for legibility but also sub's additions of image alt text on pictures that will be read out the visually impaired or dyslexic, for example. Find the W3C checklist here: [[http://www.w3.org/TR/WAI-WEBCONTENT/full-checklist.html]] |
| **[[http://www.ask500people.com|Ask 500 People]]** A useful crowdsourcing tool for global surveys. | **[[http://www.ask500people.com|Ask 500 People]]** A useful crowdsourcing tool for global surveys. | ||
| **Attributions** Needed more than ever in the fast-moving pace of online where information may be tracked from a wide variety of sources. Newsrooms are also moving towards a publish-then-filter model for some content, as well as including running accounts of some stories, so the many layers of checking that existed previously are being stripped away. Verification is not always possible, especially for breaking news, so attribute where possible for transparency. Readers can then weigh up the value of the information without the story being delayed. Not sure how this works for images. [[http://creativecommons.org/|Creative Commons licences]] are increasingly common,though. | **Attributions** Needed more than ever in the fast-moving pace of online where information may be tracked from a wide variety of sources. Newsrooms are also moving towards a publish-then-filter model for some content, as well as including running accounts of some stories, so the many layers of checking that existed previously are being stripped away. Verification is not always possible, especially for breaking news, so attribute where possible for transparency. Readers can then weigh up the value of the information without the story being delayed. Not sure how this works for images. [[http://creativecommons.org/|Creative Commons licences]] are increasingly common,though. | ||
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| + | **Audience** Online metrics and social networking services such as Twitter now make it even easier to research and define your audience. Build up an audience profile for your site and those of your competitors, it will help you to serve your audience better. Also, be prepared to engage and communicate with your users, journalism should not be one way traffic. Listening to what your users will have to say will help you to build a community around your content. | ||
| [[#top|back to top]] | [[#top|back to top]] | ||
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| Notice the search-friendly keywords of 'how to', 'headlines' and a superlative selling 'em in the first two links but the more human title of the NY Times story. The first three promise a tutorial, the last one an analysis - so you know what you are going to get just from the header. | Notice the search-friendly keywords of 'how to', 'headlines' and a superlative selling 'em in the first two links but the more human title of the NY Times story. The first three promise a tutorial, the last one an analysis - so you know what you are going to get just from the header. | ||
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| + | **House style** Consistency and clarity is no less important online than in print, and editorial standards should be just as high. Familiarise yourself with your organisation's style guide and make sure it is applied. There are certain practices which apply only online, such as when and how you use outbound links and whether these links open in a new window or the same window. Make sure to know these rules off by heart and be as consistent in applying them as you would with normal style rules. | ||
| **Hypertext Markup Language (HTML)** The programming code at the heart of most website pages. As a sub using a [[style_guide_for_online_sub-editors#C|CMS]] platform, you probably won't need to know much about it. Most likely to be encountered when forced to create [[[style_guide_for_online_sub-editors#L|links]] manually. | **Hypertext Markup Language (HTML)** The programming code at the heart of most website pages. As a sub using a [[style_guide_for_online_sub-editors#C|CMS]] platform, you probably won't need to know much about it. Most likely to be encountered when forced to create [[[style_guide_for_online_sub-editors#L|links]] manually. | ||
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| - | **Links** Linking out is sometimes frowned upon as sending traffic away but statistics suggest that there is a strong relationship between external links and receiving a boost to your incoming links. Publish only internal links and risk readers seeing your site as a dead end. Read [[http://www.seoco.co.uk/blog/2008/07/16/how-good-is-the-mainstream-media-at-linking-out|some more thoughts on linking out]] | + | **Links** Linking out is sometimes frowned upon as sending traffic away but statistics suggest that there is a strong relationship between external links and receiving a boost to your incoming links. Publish only internal links and risk readers seeing your site as a dead end. Read [[http://www.seoco.co.uk/blog/2008/07/16/how-good-is-the-mainstream-media-at-linking-out|some more thoughts on linking out]]. Be consistent in your linking policy and be sure to check where your outbound links go. Even if web pages that you link to look fine, the site they are part of may contain inappropriate or libellous material which could offend your audience or be illegal. |
| [[#top|back to top]] | [[#top|back to top]] | ||
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| **[[http://www.wikipedia.org|Wikipedia]]** A free encyclopedia that anyone can edit. A useful first port of call for information but the editable nature of a wiki means that its pages are open to spammers and vandals. Check back to the source - there is usually a reference section at the bottom of the page that will lead to more trustworthy sites for verifying. That said, some outlets are attributing quoted sources to Wikipedia so readers can understand where the informations has come from. Paul Bradshaw of the [[http://onlinejournalismblog.com/|Online Journalism Blog]] suggests Googling 'mistake + name of person' as a sub's check. | **[[http://www.wikipedia.org|Wikipedia]]** A free encyclopedia that anyone can edit. A useful first port of call for information but the editable nature of a wiki means that its pages are open to spammers and vandals. Check back to the source - there is usually a reference section at the bottom of the page that will lead to more trustworthy sites for verifying. That said, some outlets are attributing quoted sources to Wikipedia so readers can understand where the informations has come from. Paul Bradshaw of the [[http://onlinejournalismblog.com/|Online Journalism Blog]] suggests Googling 'mistake + name of person' as a sub's check. | ||
| - | [[http://www.journalism.co.uk/sub-editors/s105#top|back to top]] | + | [[#top|back to top]] |
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| - | [[http://www.journalism.co.uk/sub-editors/s105#top|back to top]] | + | [[#top|back to top]] |
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| - | [[http://www.journalism.co.uk/sub-editors/s105#top|back to top]] | + | [[#top|back to top]] |
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| - | [[http://www.journalism.co.uk/sub-editors/s105#top|back to top]] | + | [[#top|back to top]] |
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