public:style_guide_for_online_sub-editors
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public:style_guide_for_online_sub-editors [2012/04/04 10:19] 83.170.111.156 [S] |
public:style_guide_for_online_sub-editors [2012/04/09 11:44] (current) johnthompson old revision restored |
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| - | **SEO or search engine optimisation** Make sure that your [[http://www.seoessex.co.uk/making-sure-your-seo-copywriting-is-spot-on-for-both-humans-and-search-engines/|website copy is human friendly]] as well as the search engines. Keywords help with this. Sites that are built in HTML are also more SEO-friendly and accessible than Flash sites, which turn copy into images that search engine bots cannot read. But the Google algorithm, for example, also ranks content according to other factors; for example, it ranks sites with a large number of incoming links more highly, and also increasingly sites that link out. SEO is not an exact science and shifts as the search engine algorithms shift. | + | **SEO or search engine optimisation** Writing copy that is easily found and indexed by search engines boosts content higher up the search engine pages. Keywords help with this. Sites that are built in HTML are also more SEO-friendly and accessible than Flash sites, which turn copy into images that search engine bots cannot read. But the Google algorithm, for example, also ranks content according to other factors; for example, it ranks sites with a large number of incoming links more highly, and also increasingly sites that link out. SEO is not an exact science and shifts as the search engine algorithms shift. |
| **Spamglish** Reuse of the same [[style_guide_for_online_sub-editors#K|keyword]] in the hope of raising the Google ranking of a website page. This practice is not effective and considered to be bad web etiquette. | **Spamglish** Reuse of the same [[style_guide_for_online_sub-editors#K|keyword]] in the hope of raising the Google ranking of a website page. This practice is not effective and considered to be bad web etiquette. | ||
| [[#top|back to top]] | [[#top|back to top]] | ||
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public/style_guide_for_online_sub-editors.1333531193.txt.gz ยท Last modified: 2012/04/04 10:19 by 83.170.111.156
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