TGG Ltd is a UK-leading marketing firm specialising in innovative lead generation strategies. We partner with diverse clients to create compelling campaigns that drive engagement and conversions. We are looking for a talented headline copywriter to join our team in Manchester and help us craft attention-grabbing headlines for our paid advertising campaigns.

Job description

As a headline copywriter, you will focus on creating powerful, engaging headlines for paid ads across various platforms. Your expertise in crafting journalistic headlines will be instrumental in attracting and converting leads for our clients. You will work closely with our marketing and creative teams to produce headlines that are not only creative but also strategically aligned with our lead generation goals.

Key responsibilities

  • Develop compelling and engaging headlines for paid advertising campaigns, including search ads, social media ads, and display ads.
  • Collaborate with the marketing team to understand campaign objectives, target audiences, and key messages.
  • Optimise headlines for different advertising platforms to maximise click-through rates and conversions.
  • Monitor performance metrics and adjust headline strategies to improve ad effectiveness.
  • Conduct research to stay updated on industry trends, competitor activities, and audience preferences.
  • Contribute to brainstorming sessions and strategy meetings to generate innovative ideas for lead generation.
  • Ensure all headlines are consistent with the brand voice and adhere to client guidelines.


  • Bachelor’s degree in journalism, communications, marketing, or a related field.
  • Proven experience as a journalist, copywriter, or similar role, preferably within a marketing or advertising environment.
  • Exceptional writing and editing skills with a strong command of language and grammar.
  • Demonstrable ability to create catchy, concise, and effective headlines for paid ads.
  • Familiarity with digital marketing and lead generation strategies.
  • Strong understanding of SEO and ad platform optimisation techniques.
  • Ability to work under tight deadlines and manage multiple projects simultaneously.
  • Proficiency in using ad platforms and analytics tools is a plus.

Personal attributes

  • Creative thinker with an eye for detail.
  • Strong communication and collaboration skills.
  • Ability to work independently and as part of a team.
  • Enthusiastic about staying informed on marketing trends and consumer behaviour.
  • Resilient and adaptable in a fast-paced environment.


  • Competitive salary and benefits package.
  • Opportunities for professional development and career progression.
  • Collaborative and inclusive work environment.
  • Access to industry events and networking opportunities.

How to apply

Interested candidates should submit their CV, a cover letter, and samples of previous work (particularly headlines for ads or similar content) to with the subject line 'Headline Copywriter Application'.

TGG Ltd is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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