Magazine sales executive

Magazine Sales Executive– The Strad Magazine

Join the premier publication for string music professionals

Are you an experienced sales account manager with a background in the magazine industry and a strong appreciation for classical music? The Strad magazine, a distinguished publication with over 130 years of heritage, offers an exceptional opportunity to advance your career within a respected and influential brand. This opportunity offers hybrid working from our London office, after an initial training period. A competitive salary and commission potential - OTE £50,000 - £55,000pa. 

About The Strad

Established in London, The Strad is the world’s leading monthly magazine dedicated exclusively to string instruments — violin, viola, cello, and double bass. Renowned globally for its authoritative editorial content, The Strad features in-depth interviews with leading soloists, expert masterclasses, insights from master luthiers, and the latest developments within the classical music industry.

Our readership includes professional musicians, educators, instrument makers, and classical music enthusiasts who value The Strad’s combination of tradition and innovation. As part of Newsquest Specialist Media, we continue to enhance our offering through digital platforms and an extensive archive of over 140 issues, providing subscribers with exclusive and invaluable content.

The opportunity

This role presents a lucrative opportunity to drive advertising sales across both print and multimedia formats, with a strong emphasis on our premium print media. What distinguishes this position is the unique and highly engaged audience you will be selling to — spanning both B2B clients such as instrument makers, music educators, and retailers, and B2C advertisers targeting dedicated classical music consumers.

You will be at the forefront of growing and nurturing client relationships, offering tailored advertising solutions that leverage the strength and heritage of The Strad’s print presence alongside innovative digital advertising opportunities. This role offers significant scope for sales growth, supported by a respected brand and a passionate, niche market.

Key responsibilities

Account Management

• Manage and nurture relationships with key clients to ensure long-term success.
• Serve as the main point of contact for client accounts, addressing needs, issues, and opportunities.
• Develop account plans to identify upselling and cross-selling opportunities.
• Monitor account health and ensure high levels of customer satisfaction and retention.

Sales and Business Development

• Identify, qualify, and close new sales opportunities in target markets
• Lead consultative sales processes to understand client goals and deliver tailored solutions.
• Achieve and exceed individual sales targets and KPIs.
• Prepare and deliver compelling presentations and proposals.

Collaboration and Reporting

• Work closely with internal teams.
• Maintain accurate and up-to-date CRM records.
• Provide regular sales forecasts and performance reports to senior management.

Skills, Knowledge and Expertise

• Proven experience (3+ years) in B2B and B2C publishing sales (print & digital advertising experience essential).
• Experience in dealing with international clients.
• Demonstrated success in meeting or exceeding sales targets.
• Strong relationship-building, communication (verbal and written), and negotiation skills.
• Ability to understand client needs and translate them into effective solutions.
• Experience with CRM systems (e.g., Salesforce) and sales tools.
• A keen interest in classical music would be beneficial.
• Multilingual (Spanish, German and Italian) would be advantageous but not essential. 

Benefits

• Competitive basic salary
• Monthly Commission 
• Hybrid working 
• Structured career progression, ongoing training, and personal performance reviews
• Ongoing learning opportunities.
• Contributory pension
• Perks and discounts
• Full 25 days of paid holiday, statutory bank holidays, and your birthday off
• Holiday purchase scheme
• Structured career progression, ongoing training, and personal performance reviews
• Discount vouchers
• Discounted gym membership
• Cycle to Work scheme.
• Mental health support via Lifeworks
• Eye test vouchers plus £50 towards new glasses
• Annual Volunteer Charity Day

Newsquest Media Group and LOCALiQ are equal-opportunity employers, welcoming applications from all community sections. Regardless of age, disability, gender reassignment, marriage/civil partnership status, pregnancy and maternity, race, religion or belief, sex, or sexual orientation, all applicants are considered equally. The recruitment process is designed to be fair and inclusive, with a commitment to accommodating adjustments that can assist all applicants.

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