How to apply

Please submit your CV alongside a cover letter detailing why you think you would be a good fit for the role. Applications without a cover letter will automatically be rejected.

Job summary:

The social media manager will work closely with The New Arab's managing editor, social media specialist, digital, and other senior managers within the business, with a focus on growing the company’s social media and digital offering as well as managing its social media output, audiences, and digital marketing.

The post-holder will lead the development and delivery of social strategies, content, and programmes for a variety of audiences and will provide thought leadership on team initiatives, specifically in relation to content, tone of voice and community strategy. The post-holder will provide social media training to the team and will shape the integration of social media skills across the company's divisions.

Key responsibilities:

• Manage the social media team and consultants to produce quality output across all channels.
• Lead the social strategy for The New Arab newsroom
• Manage performance and campaign execution and implement changes when needed.
• Deliver organic growth across social media platforms and SEO.
• Develop and implement long-term strategic audience projects to support and diversify The New Arab’s digital growth.
• Manage social media marketing strategy.
• Help deliver key analytics and insights to the editorial team, digital teams, and management.
• Lead the integration of new functionality and approaches into existing newsroom and audience workflows.
• Perform regular competitor analysis and identify opportunities to improve and overtake across all formats.

Person specification 

Essential:

• Must be residing in the UK and have the right to work in the UK.
• Experience in managing social media platforms for a media organisation.
• Experience in working for social media platforms.
• Experience working collaboratively with multidisciplinary teams.
• Can demonstrate an understanding of The New Arab brand.
• Newsroom experience.
• Proven experience in social media marketing on key platforms (Facebook, Twitter, Instagram, MailChimp, etc.) and analytics (Google Analytics, Parsely, or similar)
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• You will ideally have an international focus in your current/previous role.
• You will have a strong social media background.
• University degree or professional qualification in PR or communications or 
• You will have used social media measurement and insight tools. 
• Experience in managing a team.

Desirable:

• Familiarity with MENA journalism, culture and/or languages.
• Self-starter, organised and a good problem-solver, able to eliminate obstacles through creative and adaptive approaches.
• Fluent in Arabic.